Why Is YouTube

An Important Marketing Platform?

Since its launch in 2005, YouTube has become the internet’s central hub for video content. Here are some quick statistics:

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    YouTube had a total of more than 2 billion active monthly users in 2019.

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    Each day, users watch 5 billion videos while creators and brands upload 500 hours of video content per minute.

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    According to the Pew Research Center, 73% of U.S. adults use YouTube monthly.

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    62% of all businesses report using YouTube, with 9% of small businesses reporting they share content to YouTube.

    What Does All This Mean?

    YouTube has become a valuable platform where businesses can tell their story, engage new and existing customers, and grow their brands. Best of all, organizations can easily scale their content to almost any budget—allowing small brands to compete with larger, established companies. However, simply publishing videos to the platform does not assure large view counts or customer acquisition. That’s where a thorough YouTube SEO strategy comes into play.

    Our Approach to

    YouTube Optimization

    At WTM Digital, we believe in taking a hands-on approach to YouTube SEO. Our team gets to know your brand, industry, and video marketing goals. Then we take a holistic approach to your channel and its content.

    If your business is already on YouTube, we dive into current performance metrics such as views, watch time, and audience retention to see what content is working, and what isn’t. Then we comb through your videos to identify opportunities for improvement, like content delivery, video tags, and title or description optimizations.

    If your organization is new to YouTube, WTM will analyze your competitive landscape, perform keyword research, and identify video topics that have the potential to drive meaningful growth.

    Personalized YouTube Services

    As a full-service digital marketing agency, we offer a range of customized YouTube SEO services to fit your business needs.

    Channel and Content Audit

    Our SEO team performs a detailed analysis of your YouTube channel and your video library to identify your strengths and weaknesses. We also perform keyword and content topic research to discover what your ideal audience is searching for and watching. Then, we dive into your competitive landscape and analyze what your top competitors are doing on the platform, including where they are seeing success and where they are falling short. Finally, we combine all of the data and research to create a unique strategy to help grow your brand’s YouTube presence.

    Topic Ideation

    Whether you’re new to YouTube or have been making YouTube videos for a long time, it’s not always easy to know what topics are the best fit for your brand, your audience, and your market. A lot of brands try multiple formats, topics, and categories and can’t seem to find a formula that works. WTM Digital can help you develop a content strategy that makes sense and drives results for your business. We look at trends, keywords and search data, and your competitors to find the best creative to reach your customers. We then develop this into a deliverable strategy you can use to guide your content creation efforts.

    Video Optimizations

    You’ve created compelling video content, you’ve hit upload, and the video is live on YouTube. Now all you have to do is sit back and let the views roll in, right? Unfortunately, many brands find this is far from the truth. Great content needs the support of optimized data to help it rank across YouTube. This means optimized descriptions, video titles, thumbnails, tags, and much more. Our team will handle all of the technical stuff for you, either directly or through deliverables, so your content gets the ranking boost you need to truly stand out.

    Ongoing Monitoring and Support

    For businesses that are looking for additional support, we offer monthly services that include all of the above services on an ongoing basis. Our team will work with you to determine your needs, and develop an ongoing plan of topic ideation, video optimization, and trend and keyword research to help your videos and strategy remain effective and on course. This is often an ideal solution for brands that are newer to video creation and YouTube SEO who need general guidance as they begin creating and publishing content.

    How Much Should You Invest in

    YouTube Optimization?

    Whether you need a one-time audit or ongoing YouTube marketing services, WTM understands that no two brands are the same. That’s why we offer fully customized pricing that is based on your needs.

    As a first step, our teams meet to discuss your video production resources, creative assets, target audience, performance goals, desired timeline, and more. From there, we develop a YouTube SEO strategy that’s customized to the needs and budget of your business. While we don’t offer pre-priced optimization packages, our clients typically invest from $2,000 per month to more than $10,000 per month in YouTube SEO.

    At WTM Digital, YouTube optimization services are personalized to help your brand achieve success with video marketing. Learn how our team can help you create compelling YouTube videos that drive growth!