LOCAL SEO SERVICES
Placing business information like name, address, phone number on your website, or even creating pages for each location.
Including location-specific keywords in your website copy.
Creating and optimizing a Google My Business listing.
Building citations on local directories.
LOCAL SEO SERVICES
Local Ranking Algorithm
Organic search focuses on displaying results that are most relevant to a user’s search query. Local SEO is similar, but it also focuses on proximity and prominence.
Relevance: Does the business sell the products or services the user is searching for?
Distance/Proximity: Is the business close enough to the searcher to be relevant?
Prominence: Is the business credible and well-known?
These factors are used to generate local search results, including the “local pack” listings that appear on Google and Bing above traditional organic results.
Why Local SEO?
Do you operate one or more brick-and-mortar locations open to the public?
Do you need to increase foot traffic to your storefront or office location?
Are you looking to grow sales within a particular geographic region?
76% of people who search for something nearby on their phones visit a business within one day. If your website isn’t optimized for local search, new customers won’t be able to find you.
Consider this: the vast majority of searchers don’t go beyond the first page. What does that mean? If you’re not putting in the work to maintain or improve rankings, users will have a difficult time finding you online.
What WTM Can Do
Our SEO team has worked with a number of local businesses, including healthcare systems, brick-and-mortar retail, and service-based businesses.
We frequently perform the following SEO services for our local clients:
Manage, optimize, and update Google My Business listing(s).
Improve copy on key website pages for local search.
Build and update local citations on websites such as Bing, Yelp, and Manta.
Optimize location page structure on Facebook.
Monitor and respond to online reviews.
Help develop review generation strategies.
Local SEO is about more than just Google.
Think about other platforms your audience might go to for information, like Yelp and Tripadvisor. Here are a few of the platforms our digital marketers focus on in a local SEO campaign.
A robust, accurate Google My Business (GMB) listing is key to ranking well in the local pack. GMB reviews are also a measure of how credible and trustworthy your business is.
Bing Places can be another key source of organic traffic to your website. Like Google, you’ll need a complete, up-to-date Bing profile to rank in its local SERP results.
Directories like Yelp have significant real estate in the search results for local queries. Yelp reviews also appear on Bing listings, so you’ll want to monitor what customers are saying.
To rank on YouTube, you need to create quality, relevant content that people want to watch. YouTube’s algorithm looks at behavior metrics like click-through rate and watch time. Our team works with you to optimize your content throughout the video production process.
How Much Does
Local SEO Cost?
Our local SEO services start at $2,000. Our fees reflect the amount of work required and whether or not you’ve done local SEO before. We do not offer off-the-shelf packages based on the number of locations your business maintains.
When determining what level of investment is right for you, our team spends time getting to know your organization’s unique needs and goals. In order to provide the best solutions possible, we ask a range of questions, including:
Have you done any previous local SEO, such as Google My Business setup and verification?
How many locations do you have?
Do business details—such as hours of operation—frequently change?
Do you open or close locations regularly?
Do you have in-house resources to manage and respond to online reviews and questions?
Learn more about how WTM Digital can grow your local presence.