What Makes

PPC Unique

Pay per click can help drive revenue growth whether your business is B2C eCommerce, B2B lead generation, or anything in-between. And with paid ads, you know exactly where each marketing dollar is going. The days of playing guessing games with your return on ad spend are in the past. Whether it’s Google Shopping, YouTube advertising with TrueView, or Amazon Sponsored Ads, you have access to up-to-date key performance indicators (KPIs) and reporting.

Cost Per
Lead

Set an ideal or max cost per lead that you are willing to spend.

Return on Investment

Calculate your margins, advertising costs, overhead and cost of goods sold, to set an ideal ROI with all of your Pay Per Click campaigns.

Competitive Insights

Track the ad spend levels of competing brands and monitor their digital marketing strategies.

Granular Reporting

Monitor dimensions such as demographics, geographic locations, and device performance to optimize paid ad campaigns to their full potential.

By tracking the KPIs that are most important to your bottom line, our PPC specialists can optimize the performance of your existing ad campaigns, identify opportunities for new campaigns, and reallocate ad spend to meet demand or better align with industry changes.

Cost Per Lead

Set an ideal or max cost per lead that you are willing to spend.

Return on Investment (ROI)

Calculate your margins, advertising costs, overhead and cost of goods sold, to set an ideal ROI with all of your Pay Per Click campaigns.

Competitive Insights

Track the ad spend levels of competing brands and monitor their digital marketing strategies.

Granular Reporting

Monitor dimensions such as demographics, geographic locations, and device performance to optimize paid ad campaigns to their full potential.

WTM Digital’s Approach to

PPC Marketing

At WTM, our PPC team works with you to design and deliver results-driven paid marketing campaigns. We start by getting to know your brand and your industry, including a deep dive into your competitive landscape. Then, we discuss your business goals and review your current paid campaigns. We’ll perform keyword research, competitive analysis, and identify optimizations within your ad campaigns, like bid efficiency, to help your ads target the right queries at the optimal spend.

PERSONALIZED STRATEGIES

We begin with an in-depth review of your industry to understand your competitive landscape. We identify the hurdles and barriers to growth, and find opportunities ideal for paid search and advertising. Then, we work together with you to develop a personalized strategy to meet your business goals and objectives.

OPTIMIZATION & IMPROVEMENTS

Supported through the use of machine learning, WTM uses the most up-to-date tactics to ensure your campaigns are fine-tuned and effective. We build campaigns around your most valuable key performance indicators (KPIs) and the goals laid out during our initial strategy discussions. As industries evolve and new tools become available, our agile team is ready to pivot as needed to support your business.

COMMUNICATIONS & TRANSPARENT REPORTING

We know communication is key for any successful relationship between an agency and a client-partner. As part of our PPC management services, we build fully customized PPC reports so you can quickly review ad campaign performance, monitor your ad budget spend, and see where your campaigns are driving the highest return. WTM also schedules weekly, biweekly, or monthly calls with your marketing and leadership teams to translate our work into real-world results.

GROWTH & INNOVATION

The digital marketing landscape and paid marketing tactics are constantly evolving. To continually realize your business goals and achieve sustainable growth, WTM actively identifies new opportunities and tactics to improve performance and grow revenue as your campaign evolves. As a Google Premier Partner, we also have access to the latest Betas.

Attract new customers at every stage of the purchase funnel.
Launch targeted search ads for relevant product searches and other purchase-intent queries.
Control your spend and bids for specific products to maximize your ROI.
Appear immediately on page-one search results for high-value queries.
Nurture your conversion funnel with strategic paid search marketing.
Identify what your customers are searching for and craft your ads to meet their needs.
Attract more customers in your geographical region.
Target search ads for local product or service search terms.
Showcase your store information to nearby shoppers searching with Google.
Deploy targeted ad campaigns with real-time, trackable data.
Build an audience for re-marketing efforts.
Expand advertising into untapped channels like social media or YouTube.
Create brand awareness and reach millions of potential new customers.
Establish a strong social media presence and boost your visibility across popular social platforms.
Build your email lists and quickly identify ideal customer profiles.

While paid advertising is a practical digital marketing strategy for most verticals, certain industries or services cannot be advertised.

Because of these limitations, industries like payday lending, drug and alcohol rehabilitation, firearms, gambling, and alcohol sales are limited in their paid advertising opportunities. However, companies operating in these verticals may benefit from WTM’s search engine optimization (SEO) services, which can improve your website’s rankings in organic search results for keywords that are valuable to your business.

How Much Do

PPC Services Cost?

Our most successful client-partners invest anywhere from $2,000 per month to more than $10,000 per month in their PPC strategies. Unlike other agencies, WTM knows every brand has unique digital marketing challenges, opportunities, and goals. That’s why we don’t offer cookie-cutter pricing plans or packages for our pay per click services. Instead, we create customized strategies to fit the needs of your business. Your monthly PPC cost will depend on the size and number of campaigns being managed, your digital marketing goals, competitive landscape, and more.

We’ll ask key questions to determine the best strategy for your needs. For example, we may ask the following:

  • How many products or services do you want to advertise?
  • What are your monthly paid search marketing revenue goals?
  • What are your Return on Investment (ROI) goals from PPC?
  • How much monthly ad spend will you be allocating towards paid campaigns?
WTM’s customized paid advertising services are designed to make PPC accessible for any business. Find out how our experienced PPC team can grow your brand’s paid media efforts!

Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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