Influencer marketing is all about communicating your brand’s message directly to a loyal following through your consumers’ voice. And when you think about 92% of people trusting peer recommendations over advertising, this exploding marketing channel makes sense for a lot of businesses, both B2C and B2B. Web Talent’s own Manager of SEO & Online PR Ellen Borza shares with us how influencer marketing is changing the way brands are engaging with their customers, successful strategies, and what’s next for some of today’s top digital influencers.

Though you can’t buy trust, influencer marketing can definitely give your brand a leg up. Are you looking for authentic brand advocates? Ellen has the tried and tested influencer strategy for you. Listen now.