Known as the granddaddy of content marketing, Joe Pulizzi breaks his sabbatical to join us on today’s episode. We’ll talk about how he got Content Marketing Institute off the ground and what it took to ultimately launch the premiere content marketing conference Content Marketing World with top performers like Kevin Smith and Tina Fey.

Back in 2001, Joe was out in the business world trying to build a following around content marketing.  The only problem: no one had ever heard of content marketing before. With a new a strategy inspired by Walt Disney, Joe set out to change how businesses marketed themselves, and he might have accidentally killed marketing along the way.

What’s next for digital marketing? What’s next for Joe Pulizzi? Listen to find out.