Amazon Prime Day is one of the biggest shopping days of the year for the e-commerce giant Amazon.com. However, due to COVID-19, this day has been postponed until early fall. 

What exactly is Prime Day, and how does this postponement reflect how the pandemic is affecting the retail industry? Read on to discover details on this year’s event.

What Is Prime Day?

Prime Day is a shopping event where Amazon offers exclusive deals to those who are Amazon Prime members. Last year this became a 48-hour event because of its popularity, and is understandably one of their biggest shopping days of the year.

In the months past, Prime Day was in the summer months because this is the slowest quarter for many retailers, including Amazon. Because of COVID-19, the event had to be pushed back. This is mainly due to the fact that brick and mortar stores have closed, so online retailers have been overwhelmed with traffic. 

Amazon itself has had the following issues:

  • Delayed orders
  • Lost merchandise
  • Unexpected cancellations
  • Limited merchandise availability

In light of all of this, it begs the question, when will the next Prime Day be?

When Is Prime Day in 2020?

According to sources from the Wall Street Journal, Prime Day for 2020 will be postponed until sometime in September. It is certain that the event will not happen during the summer.

Why has Prime Day been delayed? It is mainly to give Amazon time to catch up with this new pace and resume normal operations. In addition, September is still out of the way of fourth-quarter holiday deals, so the company will not be overwhelmed again.

Expected Amazon Prime Day Deals

With the new timeframe, Amazon now has some extra merchandise. Reuters mentioned that Amazon now has “five million extra devices it would have expected to sell sooner.” So consumers can expect to see deals on electronics. 

Other deals that are predicted include: 

Of course many other Prime Day sales will be available, as Amazon has asked their merchant partners to send in their Prime Day deals.

Why Delaying Prime Day Matters for Everyone

Besides consumers with Amazon Prime memberships having to wait for their yearly exclusive deals, why is this delay significant for the e-commerce space?

Even though Jeff Bezos may be en route to becoming the world’s first trillionaire, it demonstrates that even the giants of this industry are being affected by COVID-19. If Amazon is experiencing difficulties, how much is this pandemic truly affecting all businesses financially?

For merchants on Amazon, this pushed back date gives a couple of different opportunities. One is the chance to build up a supply for in-demand items. This would help accounts to keep up with deals throughout the event and avoid negative reviews. 

Conversely, if merchants are having difficulties moving products and producing revenue, this would be a good time to strategize and create a demand for goods. By preparing now, those who are struggling can use Prime Day as the vital jump start that they need to get back on track.

Economic Impact

The only way to truly learn what the economic results will be from COVID-19 is to wait. However, watching the reactions and experiences of other companies can give us a glimpse into the future, which helps them and us improve.

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