The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with Google…
Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what…
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below are a few…
Snapchat grew from a platform for teens to send goofy pictures into a viable social channel for businesses to engage with followers. The explosive growth seemed almost too hard to believe. Now, Instagram appears to be stealing Snapchat’s thunder, bringing…
Whether you visit a site that sells dog toys or beauty products, chances are they have a subscription program. You have probably seen them, or have been remarketed for them more times than you can count, but how do they…
In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it…