The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below are a few…
Snapchat grew from a platform for teens to send goofy pictures into a viable social channel for businesses to engage with followers. The explosive growth seemed almost too hard to believe. Now, Instagram appears to be stealing Snapchat’s thunder, bringing…
Whether you visit a site that sells dog toys or beauty products, chances are they have a subscription program. You have probably seen them, or have been remarketed for them more times than you can count, but how do they…
In this day in age where consistency in local citations is paramount for local SEO, having a business with multiple locations creates a problem when trying to main this consistency. A business with multiple locations creates a problem when it…
Shoppable Instagram: Now & Later In November 2016, Instagram announced that they would be integrating shoppable feeds into their platform. This decision was motivated by the increasing number of online shoppers who want to learn more about products before changing…
If you are advertising on Facebook, then you are probably familiar with the platform’s “custom audience” feature. Until recently, this option presented three choices for creating a custom Facebook audience: Customer File Website Traffic App Activity But for those of…
