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Home » Blog » Social Media Marketing

Category: Social Media Marketing

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A woman takes a picture of the office Christmas tree for a Facebook post
Social Media Marketing 12 Days of Facebook Holiday Posting: Organic Social Media Ideas

The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea…

by Web Talent Marketing | Dec. 1, 2020
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PPC, Social Media Marketing What Instagram’s Removal of Likes Means for Influencer Marketing

Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own…

by Web Talent Marketing | Nov. 15, 2019
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Social Media Marketing How To Make Your Instagram Shoppable While Waiting For Shoppable Feeds

In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to…

by Web Talent Marketing | Aug. 6, 2019
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SEO, Social Media Marketing What Brands Need to Know About FTC Guidelines and Disclosures in Influencer Marketing

The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with Google…

by Ellen Borza | May. 14, 2019
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Content Marketing, SEO, Social Media Marketing How Will Instagram’s New In-App Shopping Change Influencer Marketing?

Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what…

by Ellen Borza | Mar. 26, 2019
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PPC, Social Media Marketing Lookalike Audiences and Other Insights from Facebook Blueprint

The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below are a few…

by Kevin Koehn | Sep. 18, 2018
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