12 Days of Facebook Holiday Posting: Organic Social Media Ideas

12 Days of Facebook Holiday Posting: Organic Social Media Ideas

The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea to also have your page align with the holiday...
What Instagram’s Removal of Likes Means for Influencer Marketing

What Instagram’s Removal of Likes Means for Influencer Marketing

Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own photos, just not on others’ photos. Many...
How To Make Your Instagram Shoppable While Waiting For Shoppable Feeds

How To Make Your Instagram Shoppable While Waiting For Shoppable Feeds

In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to purchase was much more cumbersome....
How Will Instagram’s New In-App Shopping Change Influencer Marketing?

How Will Instagram’s New In-App Shopping Change Influencer Marketing?

Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what this means for...
Lookalike Audiences and Other Insights from Facebook Blueprint

Lookalike Audiences and Other Insights from Facebook Blueprint

The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below...