As a digital marketer, if you have ever ventured into using a paid Facebook advertising strategy, you know the Facebook platform can be quite complex. The mere fact that there are over 12 objectives that you can choose from for a Facebook Campaign, means there are is...
Social media for many consumers is now the preferred customer service channel, and for good reason. Consumers can broadcast their complaints—and compliments—in front of hundreds or thousands of people, so brands are much more inclined to address consumers’ concerns...
The New Year has come and many people are focused on meeting their 2016 goals and achieving their resolutions. However, some people have gotten off to a late start and haven’t begun to map out their 2016 brand goals. Luckily, it isn’t too late and we are here to help....
The art of the pitch isn’t for the faint of heart. It can be hard to balance a healthy dose of conversational skills with getting to the point of the email, but it’s a crucial step in any public relations outreach. Follow these dos and don’ts to increase the...
Your blog is a major part of your content marketing strategy. A blog is a great way to generate new, updated content for search engines. In addition, it’s a great way to raise awareness about your brand and share your knowledge about your industry. Depending on how...
After conducting technical SEO audits on countless websites in the months since I joined the WTM Digital team, I can say that there hasn’t been a website I’ve encountered with perfect deployment of every critically important on-site element. I surmise that this is, in...
Instagram recently announced that its community reached over 400 million monthly active users, surpassing Twitter. In addition, the platform opened up advertising to businesses, enabling them to reach their target audiences. Businesses that are not already on...
Last year’s Cyber Monday sales were up more than eight percent compared to the previous year. But this increase in online shopping is not exclusive to just one day of the year. Online purchases in general, as well as mobile purchases, have steadily increased. Now more...
Pinterest has long felt like the forgotten middle child between Twitter and Facebook, but with buyable pins, the browser button, and other newly released features, it is no wonder that it’s quickly becoming the favorite social media. It is also the fastest-growing...
Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different...