How to NOT Do a Website for a Super Bowl Spot

How to NOT Do a Website for a Super Bowl Spot

Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one would think a corporation would take...
Aftermath from Google’s January 2020 Core Update

Aftermath from Google’s January 2020 Core Update

As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page one, if not onto page two. The...
How to Directly Support Your B2B Sales Team with Content Marketing

How to Directly Support Your B2B Sales Team with Content Marketing

Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking points during their sales cycle, it may be...
How to Identify Thin and Duplicate Content Issues on Your Website

How to Identify Thin and Duplicate Content Issues on Your Website

Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin...
Amazon SEO Basics: Optimizing Product Listings for the A9 Algorithm

Amazon SEO Basics: Optimizing Product Listings for the A9 Algorithm

Amazon accounts for roughly half of all ecommerce sales in the United States. It’s one of the many reasons why companies sell their products on Amazon; it’s a viable way to grow their business. To be successful on Amazon, online shoppers need to be able to find your...
What Seth Godin Wants You to Know About Content Marketing

What Seth Godin Wants You to Know About Content Marketing

Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are always unique thanks to his...