Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service and…
Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based…
Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see…
The mix tape: a 2.5” X 4” reminder of bygone days. A double-reeled piece of plastic that had the power to say all of the words you couldn’t get the nerve to say yourself. Whether you wanted to make known…
Don’t you just love the taste of freshly baked bread? How about the little puff of steam that floats into the air when you slice a warm dinner roll? Mmmm. Delish, right? Unfortunately for those living in my home, I…
At the recent SMX West show last week, Matt Cutts made the announcement that Panda updates will be eventually introduced into the Google search algorithm. Matt Cutt’s announcement at SMX West “Rather than having some huge change that happens on…
