You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm…
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard…
The Federal Trade Commission’s endorsement guidelines remain one of the most confusing aspects of influencer marketing. This is in spite of influencer marketing’s maturation over the last few years. It’s necessary for brand marketers to understand and comply with Google…
Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service and…
Because we are constantly looking for opportunities to improve our reporting and campaign analysis, our digital marketing team has tried, tested, and given up on at least five different call tracking platforms over the course of my 6+ years at…
Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what…