Multimedia content enhances the user experience on a website, but does it have any impact on your site’s search engine optimization (SEO)? Google’s algorithm has evolved to take into account many different content formats, including video and image. There are…
If you run an ecommerce website, the ability to track customer interactions is vital. Specifically, one of those interactions you may want to track is when users add or remove an item from their shopping cart. In order to measure…
Understanding the competitive landscape is key for any business. Without knowing your organization’s position in the marketplace, it’s hard to develop a marketing strategy designed for growth. At WTM, we often get requests from prospects or clients asking for competitive…
For many businesses engaged in a long-term SEO campaign to increase visibility on Google, YouTube may be the next phase of their SEO strategy. YouTube is the second most widely used search engine, behind Google. It’s responsible for an estimated…
In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture everything…
The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea…