Arguable the “holy grail” of tv commercials is during the Super Bowl. This year the cost to air a 30-second spot was 5.6 million dollars, a far cry from around $40,000 in 1967, even including inflation. Considering the cost, one…
As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page…
When planning how to market online, companies have a few different options. Two major ones are search engine optimization (SEO) best practices and pay-per-click (PPC) advertising. When used in tandem they can be advantageous because they help with paid and…
Instagram has announced that it would test removing like counts in the United States. It already began removing likes in other countries earlier this year. Users will still be able to see how many likes they have on their own…
Despite what you may have learned from Alec Baldwin, sales teams are not always closing. Prospects can drop out of the sales funnel at any stage, especially in the B2B world. If your team begins to notice any regular sticking…
Content is a major factor in Google’s ranking algorithm. While “high-quality content” can seem somewhat subjective, there are objective guidelines that all content creators should follow: Avoid duplicate content (copied text that shows up on multiple pages) Avoid thin content…