Because we are constantly looking for opportunities to improve our reporting and campaign analysis, our digital marketing team has tried, tested, and given up on at least five different call tracking platforms over the course of my 6+ years at…
Instagram recently got one step closer to in-app shopping, releasing Check Out on Instagram in closed beta. Currently, the feature is only available to select brands, primarily beauty brands. With the release of this feature, many are talking about what…
You can’t avoid reviews in the digital world. Do you have a strategy in place, or are you passively letting customers’ opinions influence your business’s reputation? Here’s how online reviews can affect your business, and how you can create a…
Google announced last week monumental changes across three of its services that will affect retailers and products alike. Google Search Console, Merchant Center, and Manufacturer Center all received updates that may shake up the way products are displayed in search…
If you work in digital marketing, then you likely know just how large Google actually is. Google now has more than 100 trillion webpages stored in its index. It is an enormous resource, filled with product pages, instruction guides, news…
As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns….
