Google’s overall goal as a search engine is simple: show users the most relevant results for their query, the first time. If Google suggests results irrelevant to their query, it could provide a less than useful experience. What exactly determines…
Taking the COO Reigns This past year I was presented with the opportunity for a promotion to Chief Operating Officer here at Web Talent Marketing. My thoughts went immediately to the impact this role could have on both our team…
To some companies, ranking in the number 1 position for keywords they feel are most important is the ultimate barometer of success. While ranking for more keywords is always better than ranking for less keywords, it all comes down to…
If you oversee Local SEO for your company, it is important to understand the impact it can have on business. Here are a few numbers to consider: 46% of all searches made on Google have local intent Among users who…
2017 was a huge year for influencer marketing, and 2018 is projected to be even bigger. As more companies view influencer marketing as an actual marketing strategy versus a trend, the need to measure the effectiveness of these campaigns becomes…
According to Google, consumers watch over 1 billion hours of video on YouTube each day. With such a large amount of time being spent consuming video, marketers need to consider how video helps share the story and personality of your…
