To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical…
Holidays are right around the corner, so we wanted to put together a quick-and-easy checklist for paid advertisers to review before sales kick into high-gear. While not applicable for all advertisers, each item on this list should at least be…
Google Tag Manager has proven to be an excellent resource in adding website tags and upping the tracking power of Google Analytics. Our technical SEO team loves experimenting with new ways to streamline our data collection, and tag manager has…
The Facebook Blueprint certification is a way for digital marketers to distinguish themselves as having advanced-level proficiency in Facebook’s advertising products and services. In order to earn this certification, an individual must pass two rigorous exams. Below are a few…
As an avid runner, I set my sights on completing a marathon this year. Having run multiple half marathons in the past, I felt ready to cross “run a full marathon” off of my bucket list. While I was developing…
There’s no doubt that automation enables us to do our jobs more effectively, but it doesn’t come without limitations, especially in influencer marketing. When choosing to outsource influencer marketing, you’ll likely be presented with two options: utilizing an agency or…
