In the last few years, Instagram has become just as much of an ecommerce platform as it is a social media tool. Since shoppable feeds arrived, retailers have been able to reach online shoppers through Instagram. Prior, the journey to…
Last month, we were fortunate enough to be sponsors of Digital Summit Philadelphia 2019, and Seth Godin was on the docket to deliver the keynote presentation. Though this wasn’t our first time meeting up with the savant, his sessions are…
If you’ve ever reached out to a generic email address with your press release or content idea, you know that it rarely gets a response. To give yourself the best chance of being published, you need to reach out to…
One of the most common issues we run into when performing technical SEO audits for new clients concerns a website’s internal linking structure. A healthy internal linking structure establishes an efficient gateway for both users and search engines to navigate…
You’ve done all the heavy lifting. The content on your website is optimized. You’ve deployed multi-layered ad campaigns, and site traffic is increasing. But when the world’s top brands are converting fewer than 1% of visitors, you know that warm…
Earlier this month, at Google I/O 2019, representatives announced several updates and additions to its structured data types. These data types have the power to enhance your website’s reach via organic search and through Google Assistant. If you’ve never heard…
