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Category: SEO

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A social media influencer films her latest YouTube video at a cafe
Video Marketing How Is YouTube SEO Different From Google SEO?

For many businesses engaged in a long-term SEO campaign to increase visibility on Google, YouTube may be the next phase of their SEO strategy. YouTube is the second most widely used search engine, behind Google. It’s responsible for an estimated…

by Web Talent Marketing | Feb. 11, 2021
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Google Analytics 4 ecommerce tracking
Analytics and Tracking GA4 Ecommerce and Purchase Event Setup

In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture everything…

by Web Talent Marketing | Dec. 8, 2020
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A woman takes a picture of the office Christmas tree for a Facebook post
Social Media Marketing 12 Days of Facebook Holiday Posting: Organic Social Media Ideas

The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea…

by Web Talent Marketing | Dec. 1, 2020
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Analytics and Tracking How to Set Up Google Analytics 4 and Use It Effectively

In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate…

by Web Talent Marketing | Nov. 17, 2020
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PPC, SEO COVID Canceled Your Trade Shows. Now What?

As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a…

by Web Talent Marketing | Oct. 20, 2020
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A group of marketers meets to discuss search engine optimization efforts
Search Engine Optimization Which SEO Services Should You Prioritize?

Search engine optimization (SEO) services usually fall within three areas: on-page SEO, off-site SEO, and technical SEO. If you’ve never done SEO, it can be difficult to know where to start or what services you need. Our team recommends the…

by Web Talent Marketing | Sep. 8, 2020
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