If you work in digital marketing, then you likely know just how large Google actually is. Google now has more than 100 trillion webpages stored in its index. It is an enormous resource, filled with product pages, instruction guides, news…
As a marketing manager, you may sometimes feel like you are running interference between your boss and your marketing agency. The reality is, your agency should be there supporting you when it comes time to report out on your campaigns….
You and your leadership team have decided that it’s in your best interest to partner with a digital marketing agency, but how can you tell that an agency will be the right partner for your company? Naturally, you should be…
Over the past several months, Google My Business has been rolling out a new report feature within the platform’s “Insights” menu that offers business owners a deeper understanding of how customers are finding them online. Aptly titled “Queries Used to…
The holidays are right around the corner! As a small business owner or marketer, you probably already have a promotional strategy in place for the holidays, but there’s one simple, yet powerful, tool you may have overlooked. Google My Business…
To have success in SEO, your website needs to have great content and a healthy backlink profile. However, if your website has technical shortcomings, its SEO potential can be severely limited. It is recommended that you regularly do a technical…