Should Multimedia Content Be a Part of Your SEO Strategy?

Should Multimedia Content Be a Part of Your SEO Strategy?

Multimedia content enhances the user experience on a website, but does it have any impact on your site’s search engine optimization (SEO)? Google’s algorithm has evolved to take into account many different content formats, including video and image. There are many...
COVID Canceled Your Trade Shows. Now What?

COVID Canceled Your Trade Shows. Now What?

As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a vital source for...
May 2020 Google Core Algorithm Update

May 2020 Google Core Algorithm Update

Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
Why You Should Improve Your Site with Google’s Web Vitals Program

Why You Should Improve Your Site with Google’s Web Vitals Program

As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
How to Effectively Use Google My Business During COVID-19

How to Effectively Use Google My Business During COVID-19

As of this writing on April 14, all information is accurate and up to date.   The COVID-19 pandemic has currently affected businesses from all verticals, especially smaller ones. You may be wondering how you can keep your business afloat, especially if it now has...