For many businesses engaged in a long-term SEO campaign to increase visibility on Google, YouTube may be the next phase of their SEO strategy. YouTube is the second most widely used search engine, behind Google. It’s responsible for an estimated…
In our last GA4 article, we walked through setting up the GA4 Configuration Tag to start collecting data. The standard GA4 implementation automatically collects events such as pageview, scrolling, video actions, view search results, etc., but it doesn’t capture everything…
The holidays are here and everyone is getting into the spirit. From shopping on the web to sharing photos on social media, people are now in a festive mindset. If you manage a Facebook business page, it’s a great idea…
In this blog, we’ll be not only answering a few of your questions about the upgrade to Google Analytics 4, but we’ll also walk you through how to set up this new version. Keep reading to see how to navigate…
As all too many business owners are aware, social distancing requirements and other safety precautions needed to protect the public from COVID-19 have led to trade show cancelations throughout the world. For many B2B companies, trade show season is a…
Search engine optimization (SEO) services usually fall within three areas: on-page SEO, off-site SEO, and technical SEO. If you’ve never done SEO, it can be difficult to know where to start or what services you need. Our team recommends the…