According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility belts…
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting…
One of the most frequently voiced concerns from our e-commerce clients is the profitability of advertising on Amazon. Still a fairly underestimated/unfamiliar PPC platform, Amazon presents an entirely new set up of hurdles which advertisers don’t necessarily experience in AdWords,…
Interested in an automatic egg poacher? Or, maybe a set of USB-c cables? Better yet, a giant swan raft? Anyone who shopped Amazon’s Prime Day surely noticed the eclectic variety of products featured by the eCommerce giant. But according to…
Sellers and Vendors on Amazon have the option to sign up for A+ content, Amazon’s product page enhancement suite that allows brands to create more compelling product pages. What is it? Amazon A+ content (also called Enhanced Marketing Content) is…
Google, Bing and Facebook have become increasingly “agency friendly” in the past five years, and are now catering more to the wants and needs of digital marketers who manage multiple accounts. As of January 2017, Amazon has not yet filed…