On Amazon having good product reviews does a lot for your brand. They build trust, instill confidence in your shoppers, and can even boost your organic rankings and overall sales. Amazon defines a “retail-ready” product as having 15+ reviews and…
This week, Amazon confirmed that they will be eliminating their pricing regulations on sellers. There is speculation on whether this change is to assuage the growing concerns of politicians like Senators Richard Blumenthal and Elizabeth Warren, but that’s not what…
Amazon made some big moves in 2018, and as we step into 2019, it appears they have no intention of slowing down. We’re less than two weeks into the new year, and Amazon has already launched a new feature for…
An audit is the best way to get a full picture of how well and why your Amazon campaigns are performing the way they are, but there’s no hiding the fact that performing a complete audit is incredibly labor intensive….
According to Marketplace Pulse, 52 new sellers appear on Amazon every hour. With a densely competitive shopping marketplace, retailers are constantly faced with the challenge of creating brand loyalty with Amazon buyers. Amazon added a new tool to merchants’ utility belts…
Amazon Releases New Headline Search Ad Placements and Beta Tests New Reporting Platform In a wave of updates to Amazon’s advertising platform, Amazon released new ad placements for Headline Search Ads and appeared to be beta testing a new reporting…