Finding the Best Keywords, Using Negative Keywords, and Experimenting with Low-Bid Campaigns
Looking for ways to improve your Amazon ads performance? Our paid search specialists provided these tips for part 2 of our series on optimizing Amazon PPC campaigns: Identify the top keywords from your automatic campaigns Use negative keywords effectively Try…
Identifying Poor Keywords and Adjusting Bids
After spending days researching keywords, setting up automatic and manual campaigns, and calculating your bids for all of your products, you can finally turn things on. It’ll take time before you can see how successful you are doing, but you…
Amazon Prime Day is one of the biggest shopping days of the year for the e-commerce giant Amazon.com. However, due to COVID-19, this day has been postponed until early fall. What exactly is Prime Day, and how does this postponement…
In this edition of our ROAS report, we will be exploring what we saw for our clients for the past three months. Though it seems as if we’ve all been feeling the “COVID effect” for a long time, Internet activity…
Whether you’re a potential client interested in hiring Web Talent Marketing for PPC (pay-per-click) advertising or a current partner looking to gauge your campaign performance, you have probably wondered what results you should expect from our team. It’s in that…
It’s simple to think of old-fashioned, brick and mortar commerce as vastly different from the seemingly quick, bustling world of ecommerce. You might even believe the strategies developed for offline selling don’t work online. Yet the truth is, the tried…