May 2020 Google Core Algorithm Update

May 2020 Google Core Algorithm Update

Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
Aftermath from Google’s January 2020 Core Update

Aftermath from Google’s January 2020 Core Update

As of the beginning of this year, Google released a broad core update that shook up organic listings across many industries. Once stable, they suddenly became volatile for up to four positions and were pushed to the end of page one, if not onto page two. The...
The Unmistakable Connection Between SEO and UX

The Unmistakable Connection Between SEO and UX

Digital marketing can no longer be siloed. Website users can and do interact with multiple touch points throughout their journey. Paid search influences traffic from both referral and direct channels. Social media also impacts traffic while driving customer service...
When Ranking No Longer Matters: Position Zero and Recommended Answers

When Ranking No Longer Matters: Position Zero and Recommended Answers

Despite the continuous evolution of where and how consumers search for answers to questions, products, and services; the act of search continues to increase. Fueled by constant connectivity, we’ve learned to answer our queries by turning to a machine based answering...
Help! My Search Rankings Fell … And They Won’t Get Up!

Help! My Search Rankings Fell … And They Won’t Get Up!

Explained: The Basic Metrics of Search Engine Placement You’ve just sunk a small fortune into your marketing efforts to increase your placement on search engines, yet the results are less than stellar. Worse, different online users in different locations see different...
A Relationship in Review: My Mix Tape for Google

A Relationship in Review: My Mix Tape for Google

The mix tape: a 2.5” X 4” reminder of bygone days. A double-reeled piece of plastic that had the power to say all of the words you couldn’t get the nerve to say yourself. Whether you wanted to make known your undying love for the guy who sat next to you in biology...