As the leaves fall from the trees and the weather turns cold, many marketers find themselves with the often daunting task of putting together their annual year-end budget. Ask any seasoned professional about their methodology (aside from those spreadsheet jockeys…
The latest and greatest rollout within the Google Ads toolkit is Google’s Responsive Ads. At Web Talent, we’ve primarily been experimenting with the responsive search ads. Google claims these new ads may improve campaign performance by tailoring the displayed headlines…
When you hear the term “core values,” do you have to suppress an eye roll? You’re not alone. Many business leaders ignore the impact that core values could have on their company because they’re seen as too formal, stuffy, and…
Taking the COO Reigns This past year I was presented with the opportunity for a promotion to Chief Operating Officer here at Web Talent Marketing. My thoughts went immediately to the impact this role could have on both our team…
In my latest blog post, I explained 3 traits that you can expect when working with our Client Relations team. While there are many standards we uphold ourselves to that help to make sure we are being the best point…
When vetting out digital marketing agencies for web, SEO, or PPC campaigns; prospective clients generally review the abilities of the respective department. The talent, experience, and knowledge that is displayed from the team can often help decide whether to choose…