As marketers, we can never have enough data. One of the greatest features of Google Analytics 4 (GA4) is just how much new data is available to us – all under one platform. Gone are the days of exporting multiple…
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads…
Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate…
As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge…
As COVID-19 continues to institute a new normal in our lives, businesses need to adjust digitally to their clients’ changing online habits. While it seems that consumer behavior is more unpredictable than ever, most digital platforms have released enhancements to…
A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses…