How to Effectively Reduce Your Google Ads Budget

How to Effectively Reduce Your Google Ads Budget

Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
May 2020 Google Core Algorithm Update

May 2020 Google Core Algorithm Update

Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
Why You Should Improve Your Site with Google’s Web Vitals Program

Why You Should Improve Your Site with Google’s Web Vitals Program

As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
COVID-19 Optimizations – Banners, Schema, and More

COVID-19 Optimizations – Banners, Schema, and More

As COVID-19 continues to institute a new normal in our lives, businesses need to adjust digitally to their clients’ changing online habits. While it seems that consumer behavior is more unpredictable than ever, most digital platforms have released enhancements to make...
Questions & Answers – Free Listings on Google Shopping

Questions & Answers – Free Listings on Google Shopping

A week ago Bill Ready, the president of commerce for Google, announced that the majority of search results under the shopping section of the search engine would now be free listings instead of paid. What does this mean for businesses and advertisers for the future? We...