How to Effectively Reduce Your Google Ads Budget
Due to circumstances caused by the pandemic, many businesses have had to slim down their digital marketing spend. Overall, it can be difficult to figure out where to start cutting back. Recently, we had to split a client’s Google Ads budget in half and obtain similar...
May 2020 Google Core Algorithm Update
Earlier this month, Google released another broad core algorithm update. This change is even more drastic than the last update, with volatility rates going as high as 9 or 9.4 points. What are volatility rates? These are how rankings fluctuate on Google’s search...
Why You Should Improve Your Site with Google’s Web Vitals Program
As more people spend time online because of COVID-19, it is more important than ever for businesses to improve their websites to keep up with digital demand and interest. Google recently has been helping struggling companies adjust to this surge in web traffic by...
COVID-19 Optimizations – Banners, Schema, and More
As COVID-19 continues to institute a new normal in our lives, businesses need to adjust digitally to their clients’ changing online habits. While it seems that consumer behavior is more unpredictable than ever, most digital platforms have released enhancements to make...