VP, Business Development
In his role as Vice President, Matt is tasked with developing new business channels and assembling the Web Talent team properly to ensure executed client strategies are leading to increased sales and/or lead generation. He believes that ultimate success in a digital marketing campaign is achieved when a strong ROI is realized.
Beginning his career in education, Matt taught Health and Physical Education while earning his Master’s Degree from East Carolina University. Moving into business, he served as Vice President of an internet based agency helping it achieve two-time Inc. 500 status. His belief in both paid and organic marketing, social media, and technology as a means to grow business has been a driving force throughout his career.
Matt has been happily married to his wife, Lisa, for 16 years, and they have two daughters, Elisabeth and Alayna. An avid sports fan, Matt bleeds University of Michigan Maize and Blue. So, when not playing Barbies and/or dress-up, he can be found debating the business of sport or just watching a good Michigan football game.