Here’s How We Do

Social Media Marketing

No two clients are the same, and neither are the social media strategies that we create. Here are some questions we ask our social media clients:

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Do you want to improve engagement, reach, leads or sales?

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Which social platforms do your customers use?

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What type of content do you want to publish?

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How does social media fit with other digital marketing efforts you want to deploy?

INDUSTRY AND COMPETITOR ANALYSIS

We’ll evaluate your social media content and any previous ad campaigns to determine what worked well. Our team will also take an in-depth look at your competitors to understand their strengths and weaknesses. We analyze how your target audience uses social media, and which types of content they engage with. We’ll find the influencers that your target audience is following.

STRATEGY

The competitor and industry analysis helps our team develop a social media strategy that aligns with your business, budget, and marketing goals. The strategy will cover social media platforms, content creation, influencer requirements, recommended advertising budget, key performance indicators (KPIs) and more.

EXECUTION

Now it’s time to execute the strategy. Some of our social advertising clients prefer to implement the strategy that WTM puts together. Other clients prefer that we execute the strategy and manage their social channels. In either case, we’re here to be your partners. We’ll stay on top of algorithm changes and assess how your campaigns are performing. If the data tells us we need to make a change, we will.

MEASURING RETURN

We are a digital marketing agency that focuses on return on investment (ROI). We’ll use data and KPIs like engagement, reach, traffic, and sales to measure the value of your social media campaign.

Why You Should Invest

in Social Media and
Influencer Marketing

Organic social media management and advertising are essential to building your brand and targeting users at various stages of the conversion funnel. But consumers often require multiple touchpoints before they are ready to make a purchasing decision. Influencer marketing can help bridge this gap between your brand and the consumer.

Consider this: 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsements.

Not convinced yet? Here are some other things to consider with social media marketing:

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Shoppers may use search engines to research and buy, but they use social media to confirm their purchasing decisions.

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Social media can help you foster brand recognition and stay top of mind with your followers.

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It’s a great way to monitor what your customers are saying about you.

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Influencers create unique, authentic content to supplement your branded campaigns.

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It’s not just for B2C companies. B2B organizations can benefit from social media as well.

How Businesses Can

Use Social Media
or Influencer Marketing

Drive traffic and sales to your ecommerce website.

Create exclusive offers for your social media followers to drive sales.

Use remarketing campaigns to connect with shoppers when they are most likely to purchase.

Partner with influencers to maximize reach and sales for new products or services.

Publish content to show your expertise as a thought leader.

Engage with prospects and nurture them through the sales funnel.

Use remarketing to target lost prospects and gain repeat customers.

Work with influencers in your industry to increase brand awareness and improve lead quality.

Promote new products and services and provide business updates.

Stay connected with your customers and followers.

Monitor and respond to reviews to improve credibility and identify areas of improvement.

Partner with other local businesses to host giveaways or run co-marketing campaigns.

Generate sales and leads from social and referral traffic.

Repurpose top-performing website content for your social channels.

Maintain your brand with consistent messaging across your social media.

Use influencers to amplify your brand’s story.

How Much Does

Social Media Marketing Cost?

Excluding ad spend and influencer compensation, our most successful clients typically invest $2,000 per month or more for social media marketing. For many Web Talent clients, social media is an add-on service. In other words, these clients invest in multiple digital marketing initiatives and may spend a total of more than $2,000 for all services.

The cost for your organization’s social media efforts takes into consideration your business goals, current social media presence, number of social platforms, internal resources, and more.

  • What are the products or services you want to advertise or promote?
  • What type of social content are you looking to produce (e.g., images, video)?
  • Will you need assistance creating social imagery and/or videos?
  • Which social media platforms do you want to focus on?
  • Do you need support with social listening and monitoring?

Our social media and influencer marketing rates are based on the time required to achieve your goals. We offer custom, flexible social media strategies rather than a standard number of posts and ads per month.

Happy Clients

Client Testimonials

Tom McElheny Founder and Owner, ChurchPlaza

Web Talent Marketing doesn’t blow a lot of smoke or make wild promises. They’re aware of the competitive, dog-eat-dog nature of the digital business. The team is dogmatic, thorough, and thinks in the long term.

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Thomas Hayden Vice President of Marketing, National Notary Association

Web Talent Marketing has taken time to understand our business. It’s not just about managing the account; they actually help us manage our business.

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Mary Green Communications & Outreach Manager, Beebe Healthcare

We have been with Web Talent for over three years now. They have guided us on all things digital and have done and continue to do an amazing job. I have to admit that a favorite part of my job is working with our Web Talent team!

Phil Rohrer Digital Marketing Manager, Upstream Rehabilitation

You can trust that the end product will exceed expectations and that you have true experts working on your project.

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