Link building is the basis of Search Engine Optimization; it is focused on building trust, relevance, and authority for your site through quality backlinks. A link, simply put is a reference to a page that a user can follow. The Internet is made up of millions of these, which create the interconnected web we’ve come to know and love.
What do Links do and why do I need them?
Links function as more than just a way to point users to another page, they have SEO value as well. Search engines use links as a way to evaluate the authority and relevance of pages. Authority is measured by the amount of sites you have pointing towards your site, as well as the quality of these links. Relevance looks at the anchor text (the clickable text being hyperlinked) and surrounding content around the link. These metrics are passed along to the page where the link is going. Acquiring links with high authority and relevance scores is ideal as they then help your site.
I thought Link Building was Dead?
Although there has been much discussion and criticism, link building is not dead; bad link building is dead. There is an incredible amount of good, quality ways to get backlinks and grow your sites reach. These can include being listed in online directories, getting a link in an article or blog, posting in a forum, answer questions with links to your site, etc.
All of these are safe and relevant ways to increase your online rankings. We focus solely on acquiring ‘good’ links and avoid ‘bad’ links that may charge for a link, ask for one in return, or generate spam. By doing this we ensure that your website avoids any future penalties and rises to the top safely. Links are still the most important ranking factor today, which makes it important for your SEO growth.
How do we build links?
Focusing on where your customer goes to seek information is the first part of good link building. Finding the publications they look at, the sites they trust, and the influencers they seek advice from, is our foundation.
From there we grow the strategy reaching out, building relationships, and acquiring links.
Content plays a huge part of link building but it’s more than just that.
We create a variety of links on different sites in your industry. This type of diverse link profile is a good indicator to search engines that your site is authoritative and non-manipulative. Such a profile can drive your site to the top of the search engine results leading to increased traffic and sales.
While Link Building has received a great deal of bad press, thousands of sites (including many of our clients) are achieving significant success with natural, ethical link building. At Web Talent Marketing, every link we build is built by hand, not machines. Let us show you how Link Building can help you reach your target audience and increase conversions.