SEO Case Study: Small Business in Home Improvement

Objective:

In a market saturated by home improvement contractors, this small business had a difficult time standing out. The client’s singular focus was increasing its share of the residential market in the south central Pennsylvania area, so relevant leads were the name of the game.

Our goals included improving rankings for several unbranded terms, increase leads from organic/referral sources, and increase brand awareness. Overall, we wanted to demonstrate online the tremendous reputation this small business had offline, as well its commitment to homeowners’ needs.

Strategy:

Our first course of business was an in-depth Technical SEO Audit, where we determined that substantial improvements needed to be made to their website in order to meet current SEO standards. Upon implementation of our SEO recommendations, we began an Online PR campaign to help spread the word about how this client differs from its numerous competitors, increase brand awareness, but most importantly, drive potential customers to the website.

With our PR efforts, we achieved tremendous brand recognition in local and national publications with the significant amount of content we created and links we built to their website. In addition to increasing their local reach via content placements in relevant publications, we also assisted the client with writing content on their company blog.