Marketing automation doesn’t work straight out of the box. Instead marketing teams need to dig deep to build out the necessary content and retrieve the right data point from their existing CRMs. Danny Lambert of CareCloud walks us through how he and his team grind it out with sprint strategy sessions.

Danny has managed to stay ahead of the trends throughout his career in marketing. During his time at IZEA, he was helping brands understand the vale of influencer marketing before it was the hottest buzz word. He has a very technical approach to digital marketing and brings such an interesting insight to our show. Take a listen.

This episode continues our series on Insight Marketing Conference in Lancaster, PA on September 25.