We all know that the world is changing, but some how businesses are always last to receive the message. As consumers, our expectations of technology have vastly increased over just a handful of years. So why do business leaders bristle at calls for change?

Consumers expect three things when dealing online: that the moment is real time, that it’s contextual, and that it’s an experience, and that’s why Mathew Sweezey of Salesforce suggests that the time for a CMO has come and gone. We are now in an age of the CXO, Chief Experience Officer, who is in charge of delivering those three needs to the masses. It should be noted that Mat’s no mystic; there’s no crystal ball living beneath his desk. In stead, his vision for the future of marketing is derived from data.

Want to hear more from Mat? He will be attending Insight Marketing Conference right here in Lancaster, PA on September 25th. Get your tickets online at insightlanc.com.