What does an FBI hostage negotiator have to teach us about marketing and closing more sales? That’s what we are asking on today’s episode of The Revenue Stream as we sit down with Brandon Voss of the Black Swan Group.

Every step of the sales processes is a negotiation where your goal is to learn as much about your prospect as possible, but sometimes it’s hard to get good answers to tough questions. So what is the best way to navigate these sales calls? We’ll explore how business leaders can instantly become more likeable by acting as a guide for their customers as well as getting beyond common ground.