It’s was only a matter of time before Amazon grew into the third largest digital advertising platform, and if you are an e-retailer looking to make it on Amazon, a solid advertising campaign can really get your sales going.  On this episode, our Marketplace Advisor Jerica Reddig walks us through why advertising on Amazon is a tough nut to crack and how brands can find their competitive edge on Amazon, crushing the threat of competitor intimacy.

Though it may seem like it’s just a game of man vs. machine, Jerica explains the importance of having actively monitored campaigns, especially as automation features continue to shift.  If you’re interested in learning how to master your Amazon account, this episode is for you.