If you are looking to go further than Paid Search, increase brand awareness, and have a paid presence on many digital mediums, then Display Advertising and Digital Media Buys are a way to get your message out at scale. Whether you are looking to run highly targeted, banner ads across websites you know your audiences frequent or are in need of expanding your sensory target with digital radio investment, our team is the one for the job. We think outside the box and have the experience to increase your reach and audience acquisition efforts in a creative way.
Google Display Network Advertising
Google Display Network Ads are basically banner ads that can be placed on millions of websites that partner with the Google AdSense program. Sites that get more traffic (e.g. CNN.com) will cost more to put your ad on their domain. This is an auction based bidding system, where the advertiser determines how much they will pay to get their banner placed on any given domain versus what your competitors are willing to bid to get their banner ad placed on the same domain.
Display ads are great for building brand awareness at inexpensive costs. However, don’t expect them to “convert” very often.
- Google display ads are the best digital marketing option to create and maintain brand awareness.
- Display ads can reach millions of people for less than $500 per month.
- One effective targeting option for display ads is being able to hand pick websites where you would like your ads to show.
- Display advertising campaigns are mostly intended to drive brand awareness rather than conversions, therefore, lead generation and online sales are not as successful as gaining brand recognition or awareness.
- Display ads can be sometimes be overlooked because people have trained themselves to ignore distractions such as image ads while browsing the Internet.