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Lifetime Value Calculator

Calculate the Lifetime Value of a Customer

Why do you need to know the lifetime value of your paying customers? It's simple. It takes several new customers to replace the value a loyal customer brings to your business. As a result, it costs far more to acquire new customers than it does to retain loyal customers.

Let's get down to business and calculate the Lifetime Value of your next customer!

Customer Lifetime Value Calculator

Web Talent Marketing's lifetime value calculator is an easy-to-use, quick measure of a customer's three year value to your business. Enter the values and you'll be able to assess the true monetary value of your paying customers.

Average Order Value*

For each purchase of services or goods, what is your average order value?

3 Year Follow Up Purchases*

After the initial purchase, on average, how many follow up purchases typically occur within a 3 year timeframe?

Gross Margin Percentage*

What is the actual percent of profit you make off of each sale? In other words, what are your profit margins for an average sale?

Referral Factor*

For every paying customer, how many referral sales do you believe you get through word of mouth or social media sharing?

Average 3 Year Value of a Customer*

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Will Digital Marketing allow you to identify additional customers?

Paid advertising is the best marketing medium to analyze cost-per-sale,
along with return on investment for your marketing dollars.

Fill in the information below and we'll do the research to calculate your potential ROI based on average cost-per-clicks for your desired keywords.

What is your monthly ad budget?*

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