Is your digital marketing strategy reaching your consumers?
Marketing your business online requires a well-rounded digital strategy, one that utilizes a variety of methods to reach your target market. It’s a balancing act of advertising, building relationships, and establishing credibility. And because there is no such thing as a one-size-fits-all campaign, we take an individualized approach to crafting a digital PR strategy that will increase your company’s brand awareness online—meeting your marketing goals and needs.
Creating Your Digital PR Strategy
Your business has its own unique story that sets it apart from your competitors. We work hard to make sure that story is shared with users who are looking for your products or services on the Internet. It all starts with an audit of your current content performance and an analysis of your competition.
Content Audit
Whether you have engaged in content marketing efforts in the past or you are dipping your toe into the waters of digital marketing for the first time, it’s important to know what is resonating well with your target audience and what is falling flat. An initial content audit helps us understand the type of information your customers want, in what form they want to see it (blog posts, whitepapers, videos, etc.), and where they want to find it. The content audit identifies both strengths and weaknesses in your company’s digital messaging, providing us with valuable insights for your business’s digital PR strategy.
Competitor Analysis
In order to gain a more complete understanding of your industry and your target market, we evaluate the digital presence of your competitors. What type of information do they share online? Where have they been published? What posts get the most shares? A competitor analysis allows us to learn from your competition and identify new opportunities for getting your unique story in front of qualified audience members.
Sharing Your Message
At Web Talent Marketing, we believe in partnering with our clients to gain a thorough understanding of their businesses, their industries, and—most of all—their customers. Then, we use this information to create a customized digital PR strategy that aims to get timely, relevant information in front of users who are most likely to purchase your products or services.
We utilize various promotional mediums, including our network of high-authority sites, social media, journalists, bloggers, and more to communicate your message to the right audience.
Want to Learn More?
If you’d like to learn more about how our team can help your business increase its brand awareness, contact us today. We would love to hear from you!