Brand marketing is crucial to ensuring the right people discover your brand, but what happens when your brand’s voice isn’t enough?
That’s where influencers come in. Influencers are individuals with a social presence, such as bloggers or social media influencers. Today’s consumers trust influencers more than ads or celebrity endorsements. Therefore, influencer marketing can be an extremely effective tactic for your digital PR strategy. Why? It humanizes your brand.
Find the right people
Who you target will greatly depend on what you want to accomplish in your campaign. Are you a new brand that wants to get honest feedback from a few influencers? Or, are you a large company who wants to get a new product on hundreds of thousands of eyes? Regardless of your brand’s size, you can utilize influencer marketing.
Once we determine your goals, we use these factors to find influencers that would be a natural extension of your brand:
It’s important that we carefully select the right influencers. After all, these are the people your customers trust with their buying decisions.
Develop campaign content
Once we find the right platform and influencers, we work with you to develop guidelines for messaging and campaign content. However, content should always be from the influencer’s point of view; it’s about co-creation. If you’re working with influencers, let them tell the story they want to tell. It’s the only way your brand will appear real.
Additionally, we ensure that your influencer content meets best practices. Google and the FTC have strict guidelines when it comes to consumer marketing best practices. We ensure your sponsored content contains proper disclosure.
Build authentic, long-term relationships
Like we work to develop relationships with journalists and industry experts, we put as much effort into fostering authentic relationships with influencers.
We look at key performance indicators to measure success. Based on these KPIs, we share our recommendations for an ongoing ambassadorship, keeping in mind that the most successful influencer marketing campaigns view influencers as extensions of the brand. Wouldn’t you rather work with an influencer who you view as a partner?
The right influencers can be tremendous assets to your brand, helping you create engaging content that consumers trust. Find out how influencer marketing can provide value to your digital PR efforts.