Look around. If you’re in a public place, chances are you see someone browsing the web on their mobile device. In 2014, the volume of mobile browsing overtook desktop browsing, and this number continues to grow. In the spring of 2015, Google made changes to the algorithm that impacted mobile results for sites that weren’t classified as mobile-friendly. Because of this, if a site wasn’t mobile-friendly, it would display lower on the search engine results page than it would before. Having a mobile version of your site is no longer optional—it is necessary.
What Does Responsive and Mobile-Friendly Mean?
In the past, having a mobile-friendly version of your site meant having a different version of your site on a different domain, specific for smartphone users. This is no longer the case. Now a website is expected to adapt to various devices and display the same content for everyone. We call this being “responsive”. A responsive site responds to the size of your browser.
If you are visiting a site on a 27-inch monitor, a 10-inch tablet, or a 5-inch phone, the page should recognize the screen size and display your content and images appropriately. Many times that means condensing the menu, changing styles, and simplifying the navigation to work with touch input instead of mouse and keyboard. However, “responsive” and “mobile-friendly” are really two similar but different concepts. More than just being responsive, other criteria such as page load speed and readable font sizes are needed for a site to fully be considered “mobile-friendly”.
Go ahead. Plug your URL into Google’s mobile-friendly tool and see if your site qualifies. If it doesn’t, it’s time to talk to us. We can make your old site mobile-friendly and responsive, or we can discuss a brand new site for your business.