CertainTeed Drywall Solutions Infographic
Certainteed’s Residential Drywall division contacted Web Talent Marketing to develop a 3D home model interaction that could illustrate the different types of drywall products they offer for different types of rooms.
The first step in our process was to determine the amount of drywall product types that would need to be displayed in the model. This would affect the number and types of rooms that would need to be included in the home. Because of the complexity of the home, sketches and 3D block outs were provided in order to give the client a sense of the layout. We examined popular home styles for their user base and constructed a sample house model, pictured below.
Taking comments from the client, we modified the house to fit with the written content, staging it with furniture and props. When this was complete, we presented them with a high-resolution render that could be used for print advertisements.
With the house model complete, we designed interactive buttons and menus on the model. Each room could be clicked on to show more information about the Clicking buttons on the interaction related to Healthy Home Solutions, Sound Control Options, or Durability Solutions would “light up” the various rooms in the model and allow viewers to learn more about the unique drywall products. The interactive was designed with both desktop and mobile users in mind.
Finally, detailed interactive storyboards were presented, illustrating exactly how the model would function when buttons and rooms were clicked. This made the process from design to development a smooth transition.
The resulting piece was an easy-to-use interactive model that visually illustrated the benefits of Certainteed’s drywall products.