Why LinkedIn Groups Are Important for Your Business
LinkedIn is the professional Facebook. It’s not just about making connections, but it’s also about participating in group discussions and setting yourself apart as a “thought leader” in your particular industry. If you’ve spent any amount of time playing around with the LinkedIn, you’ll quickly realize who is dominating the playing field and who isn’t. But it you are not bound by just participating in someone else’s group, you too can create your own group. Nothing says industry leader more than having your own group dedicated to helping other people.
So how do I make my own group, you may be wondering. Well it’s all very simple. Let’s use our LinkedIn group as an example:
Step 1: What Do You Want to Talk About?
It’s very important to figure out the purpose for your group. Do you want to answer industry specific questions? Do you want to exchange industry knowledge? Do you want to post opinions about articles? Once you narrow in on your purpose it’s time to move forward.
Step 2: Creation Process
Go to Interests tab at the top of the page. Next click on groups. You will see a list of groups you are a part of and on the right hand side of the page, there will be an option to “Create A Group”. Click on that and fill out your group name and description.
Step 3: Share your group with your contacts.
Invite them to join your group. If you need some more help gathering groupies, than try posting about your group in some of your favorite groups that you are already apart of. You never know who might be interested in joining. Commenting on other peoples’ posts, starting a discussion in an existing group and being a top contributor will encourage people to connect with you and want to join your group.
Why are LinkedIn Groups Important?
Just like how consumer trust reviews they read online, the same goes for businesses. When you create a group you’re implying that you have a stockpile of knowledge about a particular field and you are trying to assert yourself as a thought leader. Readers trust your opinions, especially if you have a following of “fans.” The only way to gather readers is to be on the cutting edge of providing knowledge. So, do something different today and stand out on LinkedIn by creating and managing your very own group.