What we are reading this week (week of 11-7)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of November 7th.
- #AlexFromTarget: How is Target making up for falling loyalty in the younger demographics? Apparently by leveraging cute employees like 16 year old Alex who became a viral internet sensation in just hours after a customer tweeted a photo of him bagging her groceries. Who’s behind it? We still don’t know. But clearly, the power of teen fandom is unstoppable.
(shared by SEO Specialist/Online PR Specialist, Caitlin Dodds)
- Netflix Introduces Responsive GIF Outdoor Ads: To introduce the streaming service in French markets, online powerhouse Netflix partnered with Ogilvy Paris to introduce outdoor ads that use GIFs, which react to weather and other current events. Obviously with anything outdoor, direct response and pattern interupt is the key to success. Look for more interruption while you are waiting for the bus.
- Content Marketers Don’t Know What They’re Doing: An average of 28% of marketing budgets are being allocated to content marketing, but 42% of content marketers aren’t even scoring their efforts as “effective.” Content Marketing is one of THE most competitive fields right now and it isn’t worth doing, if you’re not doing it right. However, if you do this correctly, you can see unbelievable results. Content marketing isn’t something you dip your toe into it and expect results, this requires expertise and planning. (shared by SEO Specialist/Online PR Specialist, Caitlin Dodds)
- Google’s Spam Leader, Matt Cutts extends his leave: The much maligned Google Webspam Lead, Matt Cutts has been out on leave since July. He was scheduled to be back fighting spam sometime in November, but has decided to extend his leave through 2014 and into 2015. Cutts claims that the Webspam team has been performing well in his absence and also hinted to the fact he doesn’t like to be the ‘lightning rod’ for disgruntled Webmasters. At Web Talent, we are in the same boat as others who think that Cutts will never return to Google.
- Colleges Encouraging Students to Communicate via Social Media: A professor at the University of Hawaii encourages students to introduce themselves through platforms such as Instagram and Facebook. Subsequently throughout the semester, these students continue to ‘meet’ to discuss their group projects, etc. Social media continues to make its way into every aspect of our lives and online education appears to be the next logical step in that progression. (shared by Online PR Specialist, Erica Brandt)