What we are reading in digital marketing this week (week of 11-28)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are 5 of the articles we are reading for the week of November 28th.
- Mobile makes up roughly 1/3 of all Google Ad Conversions: Marketing software company Marin Software released a study that shows Mobile (smartphone and tablet) account for 30% of all Google Ad Conversions. While we know online advertising has outpaced that of traditional advertising, mobile advertising has always been maligned with the assumption that most clicks were due to ‘fat finger’ syndrome. This doesn’t appear to be the case with conversions taking the center stage.
- European Parliament wants Google to break off Search: In a vote that could have a massive impact, the European Parliament voted in favor of Google ‘breaking off’ Search from the rest of the properties. While this ruling does not force Google to break up, it hands it off to the European Commission for their final say. This decision may impose some pressure on the Commission to come down hard on Google (if it wants to). This doesn’t not long after the ‘Right to be Forgotten‘ ruling some time back.
- Black Friday shopping goes mobile: Just in time for the retail Super Bowl, Google released a bevy of new features for mobile on their Google Shopping Platform. But with it, came a great deal of insight into what people are searching for. According to Google, 50% of people 25-34 use their phones to shop online while they are waiting in line to purchase their brick and mortar items. This alone is a massive piece of data for mobile marketers because one thing Black Friday brings (other than fighting consumers) is a consumer mindset of spending. What better time to issue them your conversion focused paid search marketing campaign?
- Snapchat releases its’ second ad platform, sponsored by Samsung: Growing social media platform Snapchat released their first ad unit a month ago which featured a 20 second ‘trailer’ for the movie Ouija. Now the ‘disposable’ social network released its second ad unit, during the American Music Awards. This ad unit is a means of ‘sponsoring’ the relatively new ‘Our Story’ feature which curates posts surrounding a live event (kind of like a hashtag for Snapchat). This was a smart move by Samsung (similar to sponsoring the Ellen selfie) to get this attention on a growing platform.
- NFL Hall of Famer prints and signs 400 fan tweets: We have all been there. We get a retweet, favorite or mention from a celebrity or figure you look up to. That moment is usually welcomed with elation and butterflies. Now imagine if that person printed out the tweet, signed the printout, and sent it to you?? That is what Emmitt Smith and Xfinity did for 400 people as part of their #signmytweet campaign. Anything from marriage proposals to congratulatory messages were printed and signed. While this may do little to help Comcast’s image, it can make a few people’s day a bit brighter.