What we are Reading in Digital Marketing this Week (5-1)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether it’s the latest new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here.
Our team eats, sleeps, and breathes digital marketing. Even during happy hour you’ll find us debating meta description validity or the future of wearables. We’re staying on top of what is to come to benefit not only our clients but our readers as well. So instead of scouring the internet for blogs, articles, and whitepapers every week, just stop by on Fridays and check out our most important finds from the week.
What We’re Reading for May 1st:
- Smartphones contribute strong traffic growth, but no conversions: Every year has been the year of mobile for the past 5 years. With Google forcing site’s hand with Mobilegeddon, MarketLive reports that consumer are using smartphones to investigate products, however, they are not converting with 90% of carts abandoned. (Contributed by Search Marketing Manager Justin Emig)
- How women discover and share videos: While YouTube and Facebook get all of the credit for video consumption and sharing, and infographic from SheSpeaks show that Websites, word of mouth, and blog contribute to their discovery. Most of the viewing is happening on Laptops and Desktops, a far cry from the mobile only world everyone proclaims. (Contributed by Search Marketing Manager Justin Emig)
- Expedia explores emojis in Title Tags: The travel site is experimenting with adding little hotel, plane seats, or planes to search results in an effort to increase click through rates on SEO. We think they are clever and are really setting them apart in the SERPs. It will be interesting to track where the Emoji trend in SERP goes and how long it lasts before it starts looking spam filled. (Contributed by Online PR Specialist Anna Horn)
- Mobile-only surpasses Desktop-only for the first time: The amount of people solely using a mobile device to access the internet has surpassed the amount using only a desktop. This statistic is increasingly important as we are now a week past Mobilegeddon. It shows how important mobile has become in the daily lives of users. (Contributed by Online PR Specialist Anna Horn)
- Google tests Lite version of search for slow connections: In Indonesia Google is testing out a lighter version of their SERP page for slow connections so it uses 80% less data than the regular version. They are using this formula for websites as well, automatically stripping out images and files that could slow down page load speed for mobile. (Contributed by Online PR Specialist Anna Horn)
- Microsoft tries out an ego-killing age guesstimator: Thursday, Microsoft released a new demo tool titled How-Old.net. A program which uses online data and facial recognition to guess the age of people in photos. Let’s just say it tends to be a little off and the web has flooded with parodies and funny guesses from the tool. We tried it out and have to say it is definitely not on par with our hopes. (Contributed by Online PR Specialist Anna Horn)