What we are reading in digital marketing this week (week of 4-24)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 or more
articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are the top articles we are reading for the week of April 24th.
- Yahoo! and Bing ink new search deal: Yahoo and Bing renegotiated their search relationship and it gives Yahoo more flexibility on the desktop. Now Yahoo has to carry Bing ads on 51% of its desktop search traffic. Bing will continue to provide non-paid search results and technology for Yahoo. Yahoo does have the option to generate half its results using its own technology or even partner with someone else. (Contributed by SEO Manager, Ray Carboni)
- Bing gains search share on Google: Bing now holds about 20% of search share, Yahoo is at 13% and Google at 64.5% – Yahoo and Bing combined is at 33%, with Yahoo serving organic Bing ads (Contributed by SEO Manager, Ray Carboni)
- Google testing replacing URL with Brand Name in mobile SERPs: Google is replacing the site’s URL in the SERPs with a website’s site name and breadcrumb path. This is mobile only but may roll out wider over time. They will be slowly rolling this out in the next couple of months. Webmasters can communicate this data through a site-name schema. (Contributed by SEO Manager, Ray Carboni)
- The deal with Google’s Lower CPCs: On a recent call, Google CFO Patrick Pichette dispels the rumor that lower CPC’s are due to less competitive mobile search environment. Pinchette indicated YouTube’s TrueView was largely responsible for the most recent drop in aggregate CPC pricing. (Contributed by PPC Specialist, Pat Mendez)
- Facebook HELLO: Facebook is moving toward more local searches with it’s new app, HELLO. This app allows users to locate a desired business, call it and add it to contacts or get directions (using Google Maps). (Contributed by PPC Specialist, Pat Mendez)
- Presidential candidates turning to Yahoo/Bing: Running for President in 2016 and don’t want to pay the high Social Media CPC’s? Run your search campaigns on the Bing-Yahoo network. (Contributed by PPC Specialist, Pat Mendez)