What we are reading in digital marketing this week (week of 3-14)
As digital marketers, we must continue to stay up on the latest happenings in the world of Search Engine Optimization, Paid Per Client Advertising, Social Media Management, Social Media Advertising, Web Design, and much more. We need to know what is the next social network that is going to be exploding on the scene, what is the latest happenings with all of the algorithm updates from Google, and what technologies can you employ so that you convert more leads with less spend.
We are digital marketing junkies
At Web Talent, we have a team of people who eat, sleep and breath digital marketing. While many people are talking about the latest happenings on reality television, our team is busy discussing the latest apps to hit the market, the latest online advertising blunders, or new and unique ways to market our client’s products.
We literally consume hundreds of articles each week, discuss them, and determine how these particular strategies, techniques, updates can benefit our clients and help generate SALES!!
Instead of spending hours combing through hundreds of blogs, articles, and whitepapers every week, just stop by every Friday and see the 5 or more
articles we have curated to be the information most relevant to growing your business.
Web Talent Marketing’s ‘What we are reading this week in the world of digital marketing’
Without further ado, here are the top articles we are reading for the week of March 13th.
- Netflix Turns to Native Ads on The Atlantic to Promote House of Cards: This is Netflix’s 3rd time using native advertising to promote an exclusive series. Here, Netflix and The Atlantic are partnering to do a lengthy multi-media article on the relationships between US presidents and their wives – including Francis and Claire Underwood of House of Cards. (Contributed by SEO/PPC Specialist, Caitlin Gustafson)
- Heartbeat ID’s the future of mobile authentication?: UK Bank Halifax has begun to use electronic wristbands as personal identification for online banking. These devices use customers’ heartbeats to verify their identities. While very bleeding edge, we can see this potentially being the end of passwords and pin codes. (Contributed by SEO Specialist, Marcus Howling)
- Federal grant looks to help educate Web Marketing and Social Media: Massachusetts received a $1 million federal grant to aid in the education of Web Marketing, Website Development, and Social Media Management. We have always been major proponents of educating those in how to use the web to increase sales and conversions. (Contributed by SEO Specialist, Marcus Howling)
- Google’s plan to connect the world not far away: Google’s Project Loon plans to use helium filled balloons to bring wifi to regions unable to receive wifi through already existent means. This is part of the search giant’s plan to increase search engine usage. We are waiting this rollout very closely, in conjunction with additional Google Fiber cities. (Contributed by SEO Specialist, Marcus Howling)
- Facebook acquires shopping search engine TheFind: Continuing their push into ecommerce, Facebook has acquired shopping search engine TheFind. TheFind indexes over 500 million products from 500k stores. Facebook’s initial plans are to make ads on Facebook more relevant. We feel this is continuing their push into becoming an ecommerce site, similar to Amazon, Walmart, and soon to be…Google.