What we are Reading in Digital Marketing this Week (5-29)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether it’s the latest new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here.
Our team eats, sleeps, and breathes digital marketing. Even during happy hour you’ll find us debating meta description validity or the future of wearables. We’re staying on top of what is to come to benefit not only our clients but our readers as well. So instead of scouring the internet for blogs, articles, and white papers every week, just stop by on Fridays and check out our most important finds from the week.
What We’re Reading for May 29th
Google has loads of news:
During their IO keynote Thursday, Google announce a plethora of changes coming to operating systems, tools, and the brand. Some of these announcements included Android Pay where users can pay with their fingerprint along with Google Photos something they’ve pulled out of G+. The list of announcements goes on and on as they packed a lot into the 3 hour keynote. (Contributed by Online PR Specialist Anna Horn)
Local mobile search is growing exponentially:
Search grows increasingly personal with every update, and users have responded in a big way. Notably, Google says that searched with “near me” have doubled this year. 80% of these searches are coming from mobile showcasing the fact that people are on the move and want answers here and now. Are you taking advantage of local SEO? (Contributed by Technical Search Strategist Claudia Pennington)
Twitter Auto Amplifies:
Twitter has opened up their Amplify ads creating a new streamlined automated process for running ads in users feeds. In the new Auto Amplify program a brand survey’s Twitters library of videos and selects one for their ad to run against. The only catch is brands have to already have a signed deal with Amplify publishers to participate. (Contributed by Online PR Specialist Anna Horn)
Getting more out of your Google Analytics:
In this great piece on Search Engine Journal, the author breaks down some of the features sites should be using on Google Analytics. In particular, Universal Analytics offers more data than ever before. Filtering views, integrating Search Console, and utilizing UTM tracking are just the beginning! (Contributed by Technical Search Strategist Claudia Pennington)
Buzzfeed creates their own Media Lab:
In a post titled, “Come Fly with Us” the media company announced their open Media Lab for Journalism, Technology and the Arts. The post vaguely hinted at what the lab would be doing stating more generic things like they want to break things and put them back together. It will be interesting to see what comes from the lab. (Contributed by Online PR Specialist Anna Horn)
The Smithsonian is saving tech, or at least the important pieces:
In an effort to save important technical aspects of American history the Smithsonian Museum of American History has begun collecting important pieces from the past few decades. Notable pieces include one of the original racks of servers from early Google days, one of the first Square credit card readers, and the Blackberry of an early Twitter adopter. Who knows maybe in 30 years the museum will be asking for a piece of your tech. (Contributed by Online PR Specialist Anna Horn)
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