What we are Reading in Digital Marketing this Week (5-22)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Knowing what is coming down the digital marketing pipeline not only helps us but our clients as well. Whether it’s the latest new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here.
Our team eats, sleeps, and breathes digital marketing. Even during happy hour you’ll find us debating meta description validity or the future of wearables. We’re staying on top of what is to come to benefit not only our clients but our readers as well. So instead of scouring the internet for blogs, articles, and white papers every week, just stop by on Fridays and check out our most important finds from the week.
What We’re Reading for May 22nd
Pinterest to roll out mobile cinematic pins:
Starting this summer, mobile Pinterest users will see video advertisements in their feed. What’s unique about these ads is that they start and stop based on the user’s scrolling behavior. Perhaps Pinterest has found a way to give users control over their ad experience. (Contributed by JR Online PR Specialist Ellen Borza)
Google is changing how quality is assessed:
The giant confirmed this week that although no spam update was pushed out, a change to the core algorithm of how quality is assessed did occur. Nobody is sure what exactly was tweaked but it has been impacting the SERPs. This mean now more than ever, that quality over quantity is going to be key to a winning strategy. (Contributed by Online PR Specialist Anna Horn)
Unshockingly, millennial parents buy differently than theirs did:
Almost all new mothers, around 90% were millennials last year. This has marketers figuring out how to get a piece of the pie for the money millennials will be spending on their children in the upcoming years. Millennial parents look for authenticity, meaningfulness, uniqueness and innovation with brands, especially since so many parents are informed now thanks to the Internet. (Contributed by Online PR Specialist Erica Brandt)
H&M debuts it’s first ever national hiring campaign:
H&M is looking for millennials as part of their new national recruiting campaign. The campaign is using online videos in which employees with talk about the company’s benefits including pay, diversity and sustainability. This new campaign is necessary for their 10-15% expansion rate and over 400 American Stores. (Contributed by Online PR Specialist Erica Brandt)
Delta makes its safety video memey:
In it’s newest safety video, set to begin running during flights on May 25th, Delta claims to have created the “Internetest in-flight safety video on the Internet.” The video includes keyboard cat, annoying orange, and even the evolution of dance man. After the hassle of security and dealing bag fees I’m sure it will be refreshing for a safety presentation that’s a bit different. (Contributed by Technical Search Strategist Claudia Pennington)
6 Emotionally intelligent components of digital marketing:
Zara Burke emphasizes the importance of storytelling as this has been, for thousands of years, the way we pass along information and build relationships between generations. She includes tips on fostering these relationships, particularly by reminding us that we should always put customers’ needs first. (Contributed by Technical Search Strategist Claudia Pennington)
Long Read of the Week
Emotional Intelligence and Cultural Specificity:
Overall, the ability to perceive emotion is nearly universal, so almost all of us can perceive happiness, sadness and other common emotions, regardless of our culture. However, emotion regulation varies in each culture. How cultures regulate or express their emotions also impacts how they interact with others outside of their culture who likely regulate their emotions in a different way. What might be expressed openly in one culture may not be in another. (Contributed by Technical Search Strategist Claudia Pennington)
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