What we are Reading in Digital Marketing this Week (12-18)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for December 18th
Facebook Launches Possible Yelp Crusher
Facebook rolled out a listing manager of sorts on desktop-only. The new section entitled, “Facebook Professional Services” has not yet been announced publicly but allows consumers to find the highest rated company for a specific category. The list of business categories is long and users are able to change the location search area to almost any area imaginable. (Contributed by Online PR Specialist Anna Horn)
Pinterest Narrows Focus of Ad Targeting
Pinterest announced that its ad targeting will primarily focus on retailers and consumer packaged goods. Marketers outside of these areas can still buy Pinterest ads, but not directly through Pinterest. Hands-on support and consultation will not be available for marketers outside of the core focus either. This change in ad targeting is likely a reflection of how consumers use Pinterest. (Contributed by Online PR Specialist Ellen Borza)
Facebook lets you remove bad memories from your Year in Review
The annual appearance of Facebook’s Year in Review has come with the ability to edit the images included in the Polaroid-inspired photostrip. The faces of exes and bad memories can easy be removed and replaced with photos of happier times. Convince others that you’ve had a great year even if that might be far from the truth. (Contributed by Online PR Specialist Sarah Walsh)
Google to Index HTTPS pages before HTTP pages
To continue their interest in secure search, Google announced that they will index HTTPS versions of pages (when available) before they index the HTTP version. Obviously, this is something to keep in mind, especially given the heightened importance (and potential ranking benefit) of secure servers on websites. (Contributed by Director of Search Marketing Justin Emig)
AdWords Script to Check Landing Page Quality for Ecomm Websites
The way the script works is that you give it a phrase (or set of phrases) to look for — like “out of stock” or “currently unavailable.” The script reads each URL’s source code and looks for the phrase(s) in question; if it finds the phrase(s), then it knows the page is bad. (Contributed by PPC Manager Matt Burkarth)
Online Ad Auctions
After watching his very informative video on Google AdWords auctions, I did some research for published articles by Google’s chief economist, Hal Varian and I found this article about the economics of online ad auctions. Essentially, this article highlights the complexity of Google’s algorithm and how it determines where ads are placed on Google, how they get there, and the interaction between various factors that contribute to an ad’s success. There’s much more to paid search than meets the eye. (Contributed by Paid Search Specialist Kevin Koehn)
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