What we are Reading in Digital Marketing this Week (12-11)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for December 11th
Twitter Increases Photo Size
On Monday Twitter announced that it was enlarging the size of photos on the social media site. Now when a photo is tweeted it will be shown in the way it was meant to be. This uncropping of photos means that people won’t have to stick to the 1024×512 standard that has been plaguing the platform for some time now. No word on when this full roll-out will happen. (Contributed by Online PR Specialist Anna Horn)
Google AdWords Testing Nearby Store Reminders For Google Now Users
Google Adwords now has a new automated ad extension, “Remind me when I am nearby”. This new extension is paired with Google Now, and clicking on the “Remind me” option will open a Google Now card that has synced to your phone. A reminder will appear on your screen when you are nearby that retailer. This yet another movement to mobile Adwords targeting down to your immediate geographic region. (Contributed by Paid Search Specialist Bill Hartz)
Twitter Users Not Happy With Out of Order Tweets
While Twitter’s decision to increase size of photos is welcomed by many users, it’s testing of Facebook-like timelines is receiving heavy backlash. Some users have noticed that their timelines are no longer in reverse chronological order, but rather tweets appear randomly. Many are wondering why Twitter would get rid of its defining feature, but this may be its gutsy solution to low engagement and stagnant growth. (Contributed by Online PR Specialist Ellen Borza)
The Future of our Mobile Phones
On the subject of Google Now, Aparna Chennapragada discussed at the Web Summit her vision to the future of mobile phones. According to the Google Now Director, there are 3 primary shifts that are going to happen. 1. We want answers on the go, quickly 2. Our phones continue to be where we get stuff done 3. We expect our phones to provide us with information, not us ask for information. Google Now and other virtual assistants are changing the way we interact with phones and toeing against the ‘creepy’ line. We see this movement only continuing to ramp up as consumer adoption follows. (Contributed by Director of Search Marketing Justin Emig)
Google Continuing To Test 4 Text Ads In Search Results
Google continues tests of adding more ads to the search engine results page. Reports from Denmark last month show four ads at the top of the SERP but no ads to the right. Notably, search results now regularly includes ads on the second page of the SERP as well. (Contributed by Technical Search Strategist Claudia Pennington)
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