As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for December 4th

Cyber Monday Poses Problems for Target

While many brands experienced Cyber Monday success, Target’s website failures disappointed many online shoppers. Consumers complained of slow website load times and messages telling them they were “in line” for particular items, such as a 50-inch TV. We would expect such a large retailer to be better prepared for high traffic volume, especially on the largest online shopping day of the year. (Contributed by Online PR Specialist Ellen Borza)

Google Drops Change Location Search Filter From Search Results

Google drops “location” from the search filters it offers. Local businesses checking their rankings in nearby cities may be unable to find applicable information. Mobile users who keep their location data hidden will be relegated to the inclusion of location information in their search queries. (Contributed by Technical Search Strategist Claudia Pennington)

Account No Longer Required for Instagram Ads

Starting this week companies will no longer be required to to have an Instagram account in order to service ads on the platform. Using an Instagram account may increase interaction but for those looking for another platform won’t have to start an account to reach users. Everything can be edited in the Facebook Ad Manager. (Contributed by Online PR Specialist Anna Horn)

Phantom 3 Algorithm Update a Core Quality Update

Webmasters noticed something other than dreams of turkey and stuffing in their head, they also saw some ranking fluctuations the week of Thanksgiving. That could have come from some volatility that webmasters are now calling Phantom 3 update, which appears to be a core quality update. We have seen fluctuations in our metrics, but nothing catastrophic. This always comes back to quality content and quality content marketing will always bring quality links and rankings. Image Extensions Now Available for Bing Ads. (Contributed by Director of Search Marketing Justin Emig)

Image Extensions Now Available for Bing Ads

Image extensions for paid search ad are officially out of beta. Advertisers can now upload up to 6 images for use in a campaign, and each image can have its own URL. At this time, this extension is just for PCs and tablets, mobile may or may not be added later. (Contributed by Paid Search Specialist Bill Hartz)

Google Posts That Local Results Are Influenced By Clicks, Then Deletes That

Rahul J., who is listed as an official Google employee, posted the message earlier this week in the forums. It listed several factors Google uses to rank their local results, the Google My Business listings. One of those factors originally read “Search history: In the past how many times has the listing been clicked on by users searching with the keyword.” (Contributed by Digital Campaign Lead Jasper Burwell)

Does Google Really Know Where You Are? For Nearly Half Of You, The Answer is No

Google may not be as good as we think (or would like them to be) at accurately identifying prospects’ location. People may get relevant ads to what they are looking for even though they are not in the geographic location that Google has placed them, potentially wasting clicks. This could also decrease CTRs if the location that the prospect sees on the ad does not match where they actually are. Additionally, if prospects ARE within the target location and Google locates them somewhere else, the ad may not be served to them resulting in missed prospects. My proposed solution: Worldwide wee-fee available 24/7 on every square inch of the Earth (and Moon, and Mars for that matter) to get more accurate location tracking! (Contributed by Paid Search Specialist Kevin Koehn)

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