What we are Reading in Digital Marketing this Week (11-20)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for November 20th
The Google Display Network Ups its Commitment to Viewability
56% of all display ads aren’t viewable because they are either below the fold, scrolled out of view, or in a background tab. Google now has offcial addressed this with a new campaign type, Viewable CPM campaigns. This new upgrad is officially rolled out, and all CPM campaigns have now beeun upgraded to Viewable (vCPM) campaigns. This means that advertisers wont pay for an impression unless it was actually viewable by the user. (Contributed by Paid Search Specialist Bill Hartz)
Google Adds and Promotes Domains
Transfer your domains to Google for a mere $12 a year. Or set up a new website, no coding required. The company has bene pushing their domains encouraging users to switch. Email promotions have been used as they encourage new users. (Contributed by Technical Search Strategist Claudia Pennington)
Facebook in Early Stages of Testing Disappearing Messages
Following in the footsteps of Snapchat, Facebook is testing disappearing messages in Messenger. Users click an hourglass icon within the app to send messages that disappear after one hour. Testing is currently limited to France, but may roll out at a later date. (Contributed by Online PR Specialist Ellen Borza)
Google Releases Full Search Quality Rating Guidelines
This 160 page guide is aimed towards helping google search quality raters understand how to rate the the search results. Leaked versions have been available in the past but this is the first time the search giant has released their own official version. Interested in reading the full document? Check it out on Google’s site. (Contributed by Online PR Specialist Anna Horn)
Amazon Sues Fake Reviewers
Amazon sues fake reviewers, also known as astroturfing. Fake reviews are an attempt to manipulate market conditions, which breaks the law. (Contributed by Technical Search Strategist Claudia Pennington)
Pinterest for Keyword Research
Search board titles, pin descriptions, images and more to incorporate Pinterest as part of your SEO keyword research strategy. Using Pinterest instant search results, guided search and promoted pin suggestion finding longtail keywords has never been easier. (Contributed by Online PR Specialist Erica Brandt)
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