What we are Reading in Digital Marketing this Week (11-06)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for November 6th
Pinterest Launches “The Pinterest Shop” To Buy All That Stuff You See Pinned
Pinterest’s buyable pins are now available through The Pinterest Shop. Curate your perfect winter wardrobe today with the hand-picked selection offered by Pinterest’s retail partners. (Contributed by Technical Search Strategist Claudia Pennington)
YouTube Opens Ad Viewability to Outside Vendors
YouTube announced that it will allow third party vendors to report ad viewability. Companies like Unilever have been pushing for increased transparency, and the expectation is that this will improve standards across viewability and third party verification practices. (Contributed by Online PR Specialist Ellen Borza)
Facebook gets Close and Personal with Shoppers
Starting this week in the U.S. Facebook will be providing more information to marketers about the people int he vicinity of their store. This information can include stats on if the person has seen their ad as well as insights on foot traffic. The general information will be available to any business using the page’s location features while brands that advertise will be able to see more granular information related to their ads. (Contributed by Online PR Specialist Anna Horn)
Watching Artists work Live? Amazon’s Twitch TV Brings Artists to You
In 2014, Amazon purchased live streaming video service called Twitch, which mostly consisted of people watching other gamers play games. Last week, they opened up Twitch Creative, a hub for you to watch artists create masterpieces, LIVE! The age of live streaming is here to stay. (Contributed by Director of Search Marketing Justin Emig)
Amazon has Destroyed Bookstores, So it Created Their Own
Amazon has been loathed by bookstore owners for years as they have been blamed for driving Borders out of business, almost crippling B&N, among countless smaller bookstores. However, last week Amazon opened their own physical Brick and Mortar bookstore in Seattle. We are interested to see how this works out. (Contributed by Director of Search Marketing Justin Emig)
Brands Embrace the Emoji
Branded emoji’s are getting more and more important. Focusing on Twitter brands are paying for custom Twitter emoji’s to appear after a specific hashtag. This space has typically been saved for events like awards shows or other various mediums of entertainment. Coke has been one of the first brands to pay to play with the emoticons with #ShareaCoke. Some brands are even integrating custom keyboards for users to download and send small photos to friends like Dove did this week for their Love Your Curls campaign. (Contributed by Online PR Specialist Anna Horn)
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