What we are Reading in Digital Marketing this Week (10-23)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for October 23rd
Google’s AMP Project: What Will be the Impact on Publishers?
Google recently announced that it will be rolling out Accelerated Mobile Pages (AMP) as part of its mobile-first approach to search. Publishers can opt into the AMP HTML framework that enables them to streamline their content to display the most essential information (text, images, videos, and site ads). Google will be pre-rendering content found above the fold on AMP listings, so we expect load times to decrease significantly if effort to provide the best user experience possible. This might mean trouble for organic listings as AMP listings will be served above organic results. It is unclear how this rollout will affect paid search ads; after all, Google has to keep the lights on somehow. (Contributed by Online PR Specialist Emily Long)
Google Confirms Over Half of All Searches Come From Mobile
Is your website mobile friendly and is it optimized for mobile search? Google confirms that more than half of all its queries originated from a mobile device, so it’s important to ensure that your website is usable for mobile users and accessible to search engines. (Contributed by Technical Search Strategist Claudia Pennington)
CNN Launches Buzzfeed and Vice Competitor
In an increasing effort to appeal to millenials aged 25-35 CNN has launched a new site called Great Big Story. The site focuses on an endless scrolling home page highlighting a few videos each day with various themes. The main point is to tell stories: stories of people, places, and things in under 5 minutes. Current stories on the site include the story of Lisa Frank, the voice of the Kool Aid Man, and how neon works. The rich video content seems very sharable and it will be interesting to see how this is used in the next few months. (Contributed by Online PR Specialist Anna Horn)
Facebook’s Carousel Ads Driving More Traffic
Facebook’s carousel ads are proving to be more successful than non-carousel ads since they’re launch. 1 percent of users are clicking through, compared to only .1 percent on non-carousel ads. Carousel ads allows brands to use multiple images and a link to action. Time will determine if these ads continue to be successful for advertisers. (Contributed by Online PR Specialist Ellen Borza)
71% of Businesses Will Be Using Instagram in Two Years
Today, 32% of U.S. companies with 100 employees or more are currently using Instagram for marketing. That number will increase to 49% next year before jumping to 71% in 2017. With Instagram also opening up its advertising API to developers, digital marketers can now begin to create massive databases of highly qualified and relevant users for highly targeted product/service based placements. Facial scans, hashtag crawls, comment scrapes will give a digital marketer the ability to categorize users into tightly designed pockets to ensure their ads/promotions are only being seen by the most granular level of viewer. (Contributed by Paid Search Specialist Justin Reed)
Google To The Yahoo Rescue
In an effort to boost search capacity and increase revenue it seems that Yahoo is looking for a way to move away from the deal they struck with Microsoft in 2009. The deal, pending approval by the Department of Justice, Google may serve as one of its search results providers.(Contributed by CEO and Co-Founder Mike Canarelli)
Facebook Search Now Digs into Every Update Posted
In order to better compete with Google and Twitter, Facebook’s search is now sifting through over 2 trillion status updates to find the most relevant result for your query. Is now the time you wish you didn’t send that one update you forgot to delete? (Contributed by Director of Search Marketing Justin Emig)
Instagram Launches New App Boomerang
Boomerang, Instagram’s new app, will let people share one-second silent mini-videos. These videos can be posted to Instagram or Facebook. In the downloaded video the one-second is looped several times to create a four-second loop.(Contributed by Online PR Specialist Erica Brandt)
AdWords Scripts For Every Level
In this third part in focusing on AdWords scripts this piece focuses on advanced tips for unleashing the power of scripts. Using MCC Scripts and Google Sheets for powerful optimization. Plus the “hidden” gem in the Bidding by Weather script. (Contributed by Digital Campaign Lead Jasper Burwell)
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