What we are Reading in Digital Marketing this Week (09-18)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for September 18th
Google Cracks Down on Illegal Robocalls:
Google has already received hundreds of complaints this year about Google robocalls These illegal, recorded solicitation calls claim to be Google and mislead local business owners into hiring them for services to improve their search rankings and more. Google has set up an online security center about robocall scams and encourages users to report any robocall activity. Google also filed a lawsuit against a marketing agency that it alleges is making these calls. (Contributed by Online PR Specialist Ellen Borza and Vice President Matt Self)
Facebook is Building an Empathy Button:
Contrary to popular belief and all the rumors floating around on, Facebook, funny enough, the company is NOT building a Dislike button. Zuckerberg said they were working on some sort of new button. One where you can express your empathy or that you feel for a person or group. The ambiguous announcement sent news sites flurrying shouting that a dislike button was soon to come. However, it seems that such a button is not quite what we’ll end up with. Personally I think the Guardian got it right with their button suggestions. (Contributed by Online PR Specialist Anna Horn)
iOS9 is Released to the Public:
Much to the chagrin of myself as well as another officemate this release did not include the much anticipated taco emoji (soon). It did however include the much improved Spotlight feature as well as a Siri who listens while plugged into an outlet. Siri even has app suggestions for ease of access based on some sort of new proactive features. (Contributed by Online PR Specialist Anna Horn)
Apple Allows Content Blockers:
The big news in Apple this week is the release of iOS 9, and with it, the ability for content blocking within Safari. This could have a huge impact on sites that are run dependent on mobile ad revenue. Marco Arment, creator of Instapaper, has created a new blocker called Peace, using the popular Ghostery tracking blocker, and lays out a solid argument why the some modern web advertising has gotten out of control, and why these blocking features are needed for consumers. (Contributed by Creative Marketing Manager Adam Perry)
Oscar Mayer gets into the Dating App Game:
In a type of clever digital PR stunt Oscar Mayer released an app called Sizzl which matches people based on their bacon preferences. The company has really been getting into the digital marketing game as last year they won several awards with their “Wake Up and Smell the Bacon” alarm clock with attachment. So if you’re a little lonely and looking for a significant other who enjoys almost burnt bacon as well you may wan to visit the app store. (Contributed by Online PR Specialist Anna Horn)
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