What we are Reading in Digital Marketing this Week (09-04)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for September 4th
Google’s got a new logo:
Unless you hid under a rock this week you didn’t miss the search engines new facelift. Doing away with the old serif font the name now looks something akin to children’s letters on a refrigerator. The logos for all Google products have been changed and are now haunting users with their flat sans-serif look. Many have voiced their opinion in support of the new look but others deter. In fact, a piece in the New Yorker explains a fascinating look at why we may shy away from the change. (Contributed by Online PR Specialist Anna Horn)
Snapchat hits 4 billion daily views:
Many thought Facebook was going to take the King of Video crown from YouTube but Snapchat is giving the social media platform a run for its money. The two are now neck in neck as both have an average of 4 billion daily video views per day. This is big news but it comes with some confusion. Every platform has their own way of counting views. In the case of Snapchat a view is counted after 1 second where Facebook waits until 3 seconds. (Contributed by Online PR Specialist Anna Horn)
Google Maps begins to try an explore feature:
As the eternal search to add more rich experiences to the apps we use everyday continues Google is beginning to add recommended spots in certain areas. The feature, currently being tested in San Francisco, New York, and London, produces curated recommendations about nearby dining options. The idea of this isn’t terribly new as we’ve had guidebooks for decades but the streamlined process is incredibly appealing. I imagine that this idea can be continued on into a broader platform, perhaps with recommended site seeing routes or tours around the city. (Contributed by Online PR Specialist Anna Horn)
Neiman Marcus expands visual search function for mobile customers:
Neiman Marcus is making it easier for customers to shop all their men’s and women’s products with their “Snap.Find.Shop” function. The search function is powered by Slyce, a product-discovery platform that enables users to snap photos of products they want to search for. This simplifies the customer’s journey from search to purchase via mobile. Prior to its recent expansion, Neiman Marcus only used the searchable technology for shoes and handbags. (Contributed by Online PR Specialist Ellen Borza)
An educational easter egg of sorts:
If you get bored this weekend Google is here to help distract you as well as teach you information. By searching “fun facts” or “I’m feeling curious” you’ll be served a random fun fact. This fact will link you to the content the fact is pulled from so you can spiral down an endless loophole of information. Fun fact: the left lung is smaller than the right lunch because 2/3s of the heart is on the left side of the body. (Contributed by Online PR Specialist Anna Horn)
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