As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for August 14th

Moz Releases 2015 Search Engine Ranking Factors Study:

Notably, Moz feels that social engagement makes less of an impact on search rankings than all other metrics. However, unsurprisingly, high-quality backlinks make a tremendous impact! It seems that anchor text for these links are still incredibly useful and have a high impact on rankings. Low ranking factors include TLDs and basic on-page markup. (Contributed by Technical Search Strategist Claudia Pennington)

Predicting the Ages of Next Years Social Users:

In an infographic on AdWeek eMarketer predicts how each social platform will fluctuate of the next year. Facebook is getting older as the 65+ age range will see the largest increase. Millenials and Gen Z continue to move away from the platform. Millenials love Twitter and that will continue to be  a trend in the future. Lastly, Instagram is young and that won’t be changing anytime soon. What do you think of these trends? (Contributed by Online PR Specialist Anna Horn)

Welcome to Alphabet, where G is for Google:

n very surprising news this week, Google now has a parent company, named Alphabet  According to Larry Page, Alphabet is a way to make Google (er Alphabet) “cleaner and more accountable.” Alphabet is going to be a collection of companies, for which the largest will be Google, but opens the door for Google to purchase other larger companies that do not necessarily make sense to be absorbed as part of Google (looking at you Twitter). We will be interested to see how this shakes out in the coming months. (Contributed by Director of Search Marketing Justin Emig)

Mobilegeddon helped small businesses:

According to mobile site developer, Duda small businesses received 11% more page views post Mobilegeddon. While this appears on the surface to be great news, it appears incredibly logical since larger organizations are the ones who have been slower to adopt a mobile friendly site, as well as the use of Page Views as the metric. In the digital marketing world, we know that Page Views are not an accurate barometer of success for your search marketing efforts. (Contributed by Director of Search Marketing Justin Emig)

Target Changes Causes Trolling of Page:

Target recently announced a decision to label children’s bedding and toys as bedding in a gender neutral fashion. This move was met with criticism from various customers. These customers took to the brands Facebook page to complain and express their anger. Another Facebook user created an account to troll the comments (in Target’s defense), posing as customer service. Despite the lack of official association and verification from the tolling profile, many people thought it was real. Target responded with a seemingly good-natured post about Troll dolls being in stores. (Contributed by Online PR Specialist Anna Horn)

Marketing Jargon Broken Down (Courtesy of Digiday):

In this hilarious piece Digiday released their hilarious new version of their Digiday Dictionary for the public. The ‘dictionary’ describes words that are often thrown out in ads, during meetings, or client briefings. If you need a Friday afternoon laugh this article is great for those in an agency. (Contributed by Technical Search Strategist Claudia Pennington)

Gizoogle takes over the office:

A site called Gizoogle recently swept through the office this week after we discovered it’s existence. The site, “lets you translate pretty much anything on the internet into gansta slang.” We had fun translating our most recent blog post and Bill appreciates his new nickname Bizzle. Check-out the site for yourself here and “trip off translatin yo’ game away.” (Contributed by Sr. Client Strategist Jason Hershey)

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