What we are Reading in Digital Marketing this Week (08-07)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for August 7th
Hootsuite Adds Instagram to the Social Media Scheduling Platform:
Hootsuite recently announced that Instagram will now be supported by the social media scheduling tool. Users of both platforms have often complained about being unable to schedule Instagram content in the past. Now, users can add Instagram to their Hootsuite account and edit and schedule content. This puts Hootsuite ahead of its competitor Sprout Social, which allows users to monitor and comment on Instagram, but does not enable users to schedule content through the platform. (Contributed by Online PR Specialist Ellen Borza)
Facebook Eases Page Managing Pains:
Business pages are now able to message users directly via a new button appear on each persons comment. This message-friendly format not only helps indicate the responsiveness of pages but eases the headache of having to find the right email address for a company or person. They team also introduced a call-to-action button for users to “Send Message.” Previously managers could only respond the same way a person reached-out to them. With this new feature it looks like things are getting a lot easier for customer service on Facebook. (Contributed by Online PR Specialist Anna Horn)
Youtube Eliminates the Annoying 301+ View Count:
In response to the Youtube creative community, the Google branch will begin filtering views in real time rather then stopping the view count at 301 so they are able to determine spam from real views. A fantastic infographic made the announcement and the community has given it positive reviews so far. This new feature will give creators better real-time metrics as the platform continues to dominate. (Contributed by Online PR Specialist Anna Horn)
Linkedin Grows It’s Native Ad Revenue:
In previous years Linkedin made most of it’s money from selling recruiters access to job candidates. Now 45% of their revenue is coming from native ads, an incredible increase over the past few years. As thought leadership becomes increasingly important on the site more and more users are opting for sponsored updates or side ads to get their thoughts noticed. (Contributed by Technical Search Strategist Claudia Pennington)
New York Times Digital Revenue Increases:
In similar style to Linkedin’s growth the New York Times reported that about 32% of it’s total ad revenue is coming from digital. This is a 14% rise and goes to show how important digital spend is becoming. Paying digital-only subscribers are up 19% from last year. All of this proves print isn’t dead, it just prefers digital. (Contributed by Technical Search Strategist Claudia Pennington)
Mobile Ad Spend Set to Overtake Desktop:
Late this year or early next digital ad spend is set to overtake desktop. As the increased reinforcement of the importance of mobile as become more and more prevalent it seems the spending and consumers are close behind. As on-the-go real time use of mobile becomes increased it will be interesting to see how the ad platform changes to accommodate location and nearness. (Contributed by Technical Search Strategist Claudia Pennington)
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