What we are Reading in Digital Marketing this Week (07-31)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for July 31st
Talenti creates a unique virtual flavor experience:
In the name of awesome content marketing this week Talenti gelato killed it. The brand created a microsite called falvorize.me where social media users can connect their accounts to find out what type of gelato they would be. The tool analyzes the words used on profiles, categorizing them into the flavor profiles of: spicy, sweet, sour, salty bitter. It then creates a flavor based on the highest flavor profiles by percentage. For example, my twitter would create a Vanilla Bean Pine Nut Tangelo gelato as my language is mainly sweet, but salty and bitter as well. Some of the better flavors may actually be made into gelato as well! (Contributed by Online PR Specialist Anna Horn)
Noticing a drop in organic traffic from Bing.com?:
Due to the rollout of encrypted search, Bing shows as organic and referral in Google Analytics. Organic search is the result of unencrypted search whereas referral is the result of encrypted search. Bing plans to complete rollout of encrypted search by the end, but there is no work on whether traffic will continue to be misattributed as referral rather than organic search. (Contributed by Technical Search Strategist Claudia Pennington)
Google ends requirement for G+ on Google Products:
Google is killing of what many argue is the most annoying feature, mandatory Google+ profiles to use products. This feature has plagued people with multiple accounts where they have to create multiple profiles for their person. The company announced that it was going to focus Google+ on connections and interests rather than accounts. This follows the separation of Google Photos from Goolge+ and into it’s own identity. It seems that Google+ is slowly being chopped up piece by piece. (Contributed by Online PR Specialist Anna Horn)
Google’s Newest Search Feature Helps People Avoid Lines:
Only have a few minutes to grab lunch? Google’s newest search feature can help you skip lines at your favorite restaurants and other businesses. When you search a business on Google, click on the “More About” at the bottom of the card. This will show what time the business is busiest based on previous activity. The feature is currently available on Google’s Android app and Chrome and Safari on iOS. (Contributed by Online PR Specialist Ellen Borza)
Google reiterates that Google+ isn’t a Facebook competitor and everyone is up in arms, again:
Since its inception, Google+ has been seen as Google’s play to go after Facebook with a social network. We have highlighted previously that we do not feel that Google+ is a social network, but more of a ‘connective tissue’ between all of your accounts. This week, Google reiterated similar language and the internet caught on fire with Google+ is dead language, once again. (Contributed by Director of Search Marketing Justin Emig)
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