As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for July 24th

Google Panda 4.2 Is Here:

Google is slowly rolling out an update to Panda over the never few months.  The update started last weekend and initial feedback indicates that low-quality sites and those with little content have already been impacted. Comments from the SEO community are everywhere. Some feel that the slow roll-out is suspicious while others like the strategy. The comment wars happening on the Search Engine Land article are definitely something to read.  (Contributed by Technical Search Strategist Claudia Pennington)

Google maps is watching:

This week Google announced that it was rolling out a feature for Google maps called “Your Timeline” a collection of places you’ve been. This opt-in service runs in the background and is only visible to the user. So if you’re looking to keep track of where you went during your riotous night out we’ve found a solution. The new feature also has the ability to sync with Google photos so you can visually relive where your route. (Contributed by Online PR Specialist Anna Horn)

Instagram adds more desktop capabilities:

This week the Facebook owned company pushed an update for their desktop site live. This update included a search feature allowing users to look for friends, places, or hashtags. It seems that the company is slowly making the platform more desktop friendly. Currently all you can do on the version is search or view profiles or your stream. (Contributed by Online PR Specialist Anna Horn)

The Future is now behind you – 360 degree video ads:

This week Google rolled out a new type of video advertising – 360 degree video ads on YouTube. These new, completely immersive ads are shot on a 360 degree camera and allow the viewer full control of the viewing angles. On desktop you can click and drag to look forwards or behind or up and down – as the ad is playing. For mobile users can control the viewing angle by tilting and moving their phone in a circle. Some big brands like Coca-Cola and Nike have already made use of this new medium and shared exciting new ads online. (Contributed by Paid Search Specialist Bill Hartz)

Petco’s YouTube Strategy goes beyond cute videos:

Video has been so cache and there has been a great deal of dialogue relative to YouTube, and trying to employ traditional mass media reach initiatives on this video platform. Petco is no different and since they are in the ever popular animal space, which has brought us countless cat videos, they have employed a very well executed YouTube strategy, focusing on Vloggers and other high reach influencers. (Contributed by Director of Search Marketing Justin Emig)

Stuck in a rut with your eCommerce?:

Hitting a plateau in eCommerce is frustrating but figuring out how to continue growing is the problem that drives people insane. Neil Patel writes a great article about using conversion rate optimization through various tactics including product descriptions, keywords, and images. (Contributed by Technical Search Strategist Claudia Pennington)

AshelyMadison is hacked, the internet responds:

The dating site for those looking for an affair was hacked this week the company confirmed. The hackers then issued a statement saying they would release all the information they collected (user profiles, passwords, names, locations, etc.) unless the site along with Established Men (another site from the same company) were shut down. It’s been a few days and neither site has been taken offline. The internet has responded in typical fashion including a Photoshopped 1-800-flowers package. (Contributed by Online PR Specialist Anna Horn)

Does Your Marketing Agency Hate You? Is It Your Fault?:

Lesya Lysyj, former CMO of Heineken, discusses the relationship between company executives and their marketing agencies. Put plainly, Lysyj says she can “pretty much guarantee [your creatives] hate you. And by the way, it’s probably your fault, not theirs.” Her statement was not lacking justification, of course. She explains that if a client is not open with their agency from the start, sharing the company’s real problems and giving honest feedback on creative work, the agency can’t rightfully be held responsible when a client rejects their ideas. Lysyj advises companies to get to know their creatives, let their shop help define a creative brief, and understand when to pick battles (don’t send your agency back to make 25 changes to a few lines of copy for a Facebook post). (Contributed by Online PR Specialist Emily Long)

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