What we are Reading in Digital Marketing this Week (07-03)
As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well.
Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.
What We’re Reading for July 3rd
Video Publishers to get a cut of Ad Revenue on Facebook:
Beginning this fall select video creators will be receiving a cut of advertising revenue from advertisements appearing along with their content. The deal will be similar to what currently happens on YouTube where 55% of the revenue is going to the content producers and 45% to Facebook. (Contributed by Online PR Specialist Anna Horn)
Snapchat Introduces Major Update to its User Interface:
Longtime Snapchat users will have to get used to a new way of viewing snaps. Rather than holding down to view, users now only have to tap to watch a snap or story Users can still skip to the next photo or video, or they can swipe down to exit a story completely. Snapchat also added an “Add Nearby” feature, which enables users to add new friends that are close by. (Contributed by Online PR Specialist Ellen Borza)
Yahoo is testing Google powered results:
This is only a test! Since Yahoo renegotiated with Microsoft, the opportunity to work with search engines opened. Unsurprisingly, Google-powered results are in Yahoo’s future. This means Yahoo search results could show a mixture of results form Bing, Google, and other various search engines. (Contributed by Technical Search Strategist Claudia Pennington)
Google may make Search Console more user friendly:
Google is conducting a survey to determine the interest level is allowing for integrated reporting. This could make managing http and https versions of a site much easier! (Contributed by Technical Search Strategist Claudia Pennington)
Payments through Messenger debut:
After the announcement this past March and a test marketing in NYC payments through messenger are now live for the U.S. Users can set up the feature through their settings and begin sending payments easily. It will be interesting to see if this takes over Venmo as more people seem to have Facebook then the payment app. (Contributed by Online PR Specialist Anna Horn)
Pinterest pushes buyable pins live:
Blue is the new red, or at least when it comes to Pinterest buttons it is. The rollout began Tuesday to U.S. users on iPhones and iPads. Users will also be able to search for just buyable pins as well as filtering by price. Payment will be right in the app through Apple Pay or a credit card. (Contributed by Online PR Specialist Anna Horn)
Russians will soon have the ‘right to be forgotten’:
The Russian parliament voted in a rather broad ‘right to be forgotten’ law that will become official if approved by Valdimir Putin. As the EU has come under fire for their law it’s only a matter of time before Russia is taking heat for this even broader ruling. The law requires for the removal of content if it is, “untrustworthy, in violation of law, or nor longer relevant” meaning it could cover a wide variety of situations and pertains to all search engines. Reactions from the search engines themselves are still coming but this legislation’s reach sounds like an interesting battle to begin. (Contributed by Online PR Specialist Anna Horn)
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