As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Paid Per Client Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week no worries. We’ll break down every thing you need to know so you can stay up to date as well. Come back every Friday for a new collection of our favorites and the most noteworthy pieces from the digital news sphere.

What We’re Reading for June 26th

Facebook is finally giving users more control over their news feeds:

After years of almost exclusive algorithmic filtering of user’s news feed, Facebook is running an experiment which would enable users to push posts from selected people or pages to the top of their news feed. Adding a more human element in the filter for the news feed.  This could be a very interesting thing if it sticks. Especially for brands who could increase their organic reach by asking consumers to list them as ‘See First’. (Contributed by Director of Search Marketing Justin Emig)

After losing 1989, Apple will pay musicians for free trial:

Chalk one up for the artists in the battle of streaming content. Music mogul Taylor Swift announced that her ‘1989’ album would not appear on Apple Music due. In a Tumblr post she dove into the reasons citing the main one as the fact that artists were not being paid during the ‘free trial’ period. Apple responded with an announcement that they will be paying articles during free trial. This whole exercise lasted about 3 days, which shows you the power of public opinion in an ever connected social world. (Contributed by Director of Search Marketing Justin Emig)

Google allowing users to request removal of ‘revenge porn’ from the SERPS:

Google made an announcement that they will allow users to submit a request to remove ‘revenge porn’ images from their search results. This announcement and policy is just one more attempt to clean up the index of information in which is seem inappropriate, defamatory, or without the person’s consent. This move seems highly similar to the European movement towards, ‘the right to be forgotten’ and it will be interesting to follow this and see if other situations begin to be forgotten as well. (Contributed by Director of Search Marketing Justin Emig)

Heinz accidentally posts inappropriate content via a QR code:

There has been a string of brands accidentally posting inappropriate images, websites, and the like through social media mistakes. Heinz is the latest culprit as they allowed a domain to expire, which was quickly scooped up by a German adult website. The result, when a consumer scans the QR code, they are directed to an inappropriate site and not the one Heinz intended them to visit. (Contributed by Director of Search Marketing Justin Emig)

87% of customer messages on Facebook are ignored:

In an incredible study Locowise analyzed over 900 Facebook pages for brands and realized that 87% of messages left by consumers go unanswered. Active pages are responding to about 37% of all messages received. Even more shocking is the fact that these pages are not being constantly blasted with questions. It seems that a company receives a single message for every 22,500 likes. In an era where customer service is continually moving to social media it seems that many brands need to step it up. (Contributed by Online PR Specialist Anna Horn)

Facebook unveils immersive ads at Cannes:

Immersive ad mock-ups were shown off during a presentation this week at the Cannes Lions advertising festival. The ads will take up a persons screen and have the possibility to show 360 product views, gifs, videos, or photos. The possibilities are endless as advertisers could create micro-sites just for Facebook that launch in-stream. A launch date was not mentioned but the timing and place were a fantastic idea as influential reps and marketers are attending the festival. (Contributed by PPC Manager Matt Burkarth)

BuzzFeed! Now on your TV?:

In a talk given during the Cannes Lions this week BuzzFeed’s CEO stated that he wanted to get into TV but they were still working out just how that would happen. The media brands success with video is driving this thought process. Although it doesn’t sound like their programming is going to be available in the traditional format. Perhaps soon we’ll be hearing about a Netflix + Buzzfeed partnership? (Contributed by Online PR Specialist Anna Horn)

Chevy releases a press release, in emojis:

In a rather confusing move Chevy released a press release for their new Chevy Cruze entirely in emojis. The press release also included videos with stars like Ashley Benson and Zendaya teaching Norm MacDonald how to read emojis. Perhaps everyone could have used their teaching as I didn’t see a single media outlet who translated the press release successfully. After the actual press release in English was released so was a quirky, slightly ridiculous ad featuring various YouTube stars. The whole ordeal has many millennials scratching their heads. I just have one thing to say, “Chevy, WHY U TRY SO HARD?”   (Contributed by Online PR Specialist Anna Horn)

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